Wall Street Zen Upgrades Hasbro (NASDAQ:HAS) to Strong-Buy

Hasbro (NASDAQ:HAS) was upgraded by investment analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating in a research report issued on Sunday.

Other research analysts also recently issued reports about the company. Jefferies Financial Group increased their target price on Hasbro from $95.00 to $112.00 and gave the company a “buy” rating in a research report on Friday, February 6th. Morgan Stanley boosted their price target on shares of Hasbro from $103.00 to $119.00 and gave the stock an “overweight” rating in a research report on Wednesday, February 11th. Wells Fargo & Company assumed coverage on shares of Hasbro in a research report on Wednesday. They set an “equal weight” rating and a $98.00 price objective for the company. Argus set a $105.00 price objective on shares of Hasbro in a research report on Friday. Finally, UBS Group lifted their price objective on shares of Hasbro from $99.00 to $110.00 and gave the stock a “buy” rating in a research note on Thursday, March 5th. One research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, three have given a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, Hasbro has a consensus rating of “Moderate Buy” and an average target price of $113.07.

Hasbro Price Performance

NASDAQ:HAS opened at $93.40 on Friday. The business’s 50-day moving average is $94.03 and its 200 day moving average is $83.84. Hasbro has a 12 month low of $49.00 and a 12 month high of $106.98. The company has a market capitalization of $13.14 billion, a P/E ratio of -39.74 and a beta of 0.54. The company has a current ratio of 1.38, a quick ratio of 1.24 and a debt-to-equity ratio of 4.89.

Hasbro (NASDAQ:HAS) last released its quarterly earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, beating the consensus estimate of $0.99 by $0.52. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The business had revenue of $1.45 billion during the quarter, compared to analysts’ expectations of $1.26 billion. During the same quarter last year, the business posted $0.46 EPS. The firm’s revenue for the quarter was up 31.3% compared to the same quarter last year. On average, equities research analysts forecast that Hasbro will post 4.33 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, EVP Tarrant L. Sibley sold 15,148 shares of the firm’s stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $104.98, for a total value of $1,590,237.04. Following the completion of the sale, the executive vice president directly owned 50,174 shares in the company, valued at $5,267,266.52. This trade represents a 23.19% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Christian P. Cocks sold 196,411 shares of Hasbro stock in a transaction on Thursday, February 26th. The stock was sold at an average price of $100.33, for a total transaction of $19,705,915.63. Following the transaction, the chief executive officer directly owned 303,310 shares of the company’s stock, valued at $30,431,092.30. The trade was a 39.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 413,342 shares of company stock worth $42,241,679. 0.85% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Hasbro

A number of large investors have recently made changes to their positions in HAS. TD Waterhouse Canada Inc. boosted its holdings in Hasbro by 4,246.5% during the 3rd quarter. TD Waterhouse Canada Inc. now owns 80,193 shares of the company’s stock valued at $6,040,000 after acquiring an additional 78,348 shares during the period. Prudential Financial Inc. grew its position in Hasbro by 14.2% in the 2nd quarter. Prudential Financial Inc. now owns 159,288 shares of the company’s stock valued at $11,759,000 after acquiring an additional 19,752 shares during the last quarter. AGF Management Ltd. purchased a new stake in Hasbro in the third quarter worth $895,000. Principal Financial Group Inc. lifted its position in shares of Hasbro by 34.0% during the third quarter. Principal Financial Group Inc. now owns 197,629 shares of the company’s stock worth $14,990,000 after purchasing an additional 50,189 shares during the last quarter. Finally, Mitsubishi UFJ Trust & Banking Corp lifted its position in shares of Hasbro by 55.6% during the third quarter. Mitsubishi UFJ Trust & Banking Corp now owns 109,807 shares of the company’s stock worth $8,329,000 after purchasing an additional 39,251 shares during the last quarter. 91.83% of the stock is owned by hedge funds and other institutional investors.

Key Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: CEO pledge to avoid generative AI in Magic: The Gathering and Dungeons & Dragons preserves brand integrity and reduces risk of community backlash or IP/legal issues — a defensive move that may protect long-term franchise value. Hasbro’s CEO Says ‘Magic: The Gathering’ and ‘Dungeons & Dragons’ Will Never Use Generative AI
• Positive Sentiment: Product pipeline update: Hasbro revealed a new Transformers “Grimlock” Studio Series Titan-class figure — incremental merchandising and collector product news that supports toy/IP revenue streams. Transformers: Age of Extinction Grimlock Studio Series figure revealed by Hasbro
• Neutral Sentiment: Wells Fargo initiated coverage of HAS — initiations can move stock depending on the published rating and price target; investors should check the note for guidance. Wells Fargo & Company Initiates Coverage on Hasbro
• Neutral Sentiment: CEO’s public response to anti–Harry Potter activists signals management’s willingness to defend key franchises — relevant to brand reputation but unlikely to move fundamentals materially. Hasbro CEO tells anti-Harry Potter activists to kick rocks!
• Neutral Sentiment: Analyst commentary: recent write-ups note HAS is down since the earnings report — useful context for momentum traders but not a new company development. Hasbro (HAS) Down 11% Since Last Earnings Report
• Negative Sentiment: Pawtucket job fair signals uncertainty and potential layoffs tied to Hasbro’s departure — raises near-term restructuring risk, local costs and employee-impact headlines that can pressure sentiment. Pawtucket to hold job fair for Hasbro workers, despite not knowing how many jobs will be lost
• Negative Sentiment: Completed $400M senior notes offering increases net debt and leverage at a time when Hasbro already shows high debt-to-equity — could weigh on credit metrics, interest expense and investor risk premium. Hasbro Completes $400 Million Senior Notes Offering

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.