Oppenheimer Lowers Ulta Beauty (NASDAQ:ULTA) Price Target to $650.00

Ulta Beauty (NASDAQ:ULTA) had its target price cut by research analysts at Oppenheimer from $750.00 to $650.00 in a research report issued on Friday,Benzinga reports. The firm currently has an “outperform” rating on the specialty retailer’s stock. Oppenheimer’s price objective points to a potential upside of 21.33% from the stock’s previous close.

Other equities analysts also recently issued research reports about the company. Bank of America upped their target price on Ulta Beauty from $610.00 to $685.00 and gave the company a “neutral” rating in a research report on Thursday, January 8th. Deutsche Bank Aktiengesellschaft set a $732.00 price target on Ulta Beauty in a report on Thursday, January 8th. JPMorgan Chase & Co. decreased their price objective on Ulta Beauty from $800.00 to $750.00 and set an “overweight” rating on the stock in a report on Friday. Evercore increased their price objective on Ulta Beauty from $640.00 to $660.00 and gave the stock an “outperform” rating in a research report on Friday, December 5th. Finally, Robert W. Baird set a $700.00 target price on Ulta Beauty in a report on Wednesday, December 17th. One analyst has rated the stock with a Strong Buy rating, fifteen have given a Buy rating, ten have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $671.27.

Ulta Beauty Stock Performance

Shares of ULTA stock opened at $535.72 on Friday. The company has a market capitalization of $23.76 billion, a price-to-earnings ratio of 20.90, a PEG ratio of 2.43 and a beta of 0.82. The company has a 50-day simple moving average of $665.60 and a 200 day simple moving average of $587.27. Ulta Beauty has a 52 week low of $323.36 and a 52 week high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last released its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 earnings per share for the quarter, beating the consensus estimate of $7.93 by $0.08. The firm had revenue of $3.90 billion for the quarter, compared to analysts’ expectations of $3.81 billion. Ulta Beauty had a net margin of 9.31% and a return on equity of 44.44%. The business’s revenue was up 11.8% on a year-over-year basis. During the same period in the prior year, the firm earned $8.46 EPS. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. Sell-side analysts forecast that Ulta Beauty will post 23.96 EPS for the current year.

Institutional Investors Weigh In On Ulta Beauty

A number of large investors have recently added to or reduced their stakes in ULTA. Focus Partners Wealth raised its holdings in Ulta Beauty by 231.6% in the 1st quarter. Focus Partners Wealth now owns 3,744 shares of the specialty retailer’s stock valued at $1,372,000 after acquiring an additional 2,615 shares in the last quarter. Intech Investment Management LLC lifted its position in shares of Ulta Beauty by 48.9% during the 1st quarter. Intech Investment Management LLC now owns 4,795 shares of the specialty retailer’s stock valued at $1,758,000 after acquiring an additional 1,574 shares during the period. Sivia Capital Partners LLC acquired a new stake in shares of Ulta Beauty during the 2nd quarter worth $466,000. AE Wealth Management LLC bought a new position in shares of Ulta Beauty in the second quarter worth $284,000. Finally, Campbell & CO Investment Adviser LLC bought a new position in shares of Ulta Beauty in the second quarter worth $351,000. Institutional investors and hedge funds own 90.39% of the company’s stock.

Ulta Beauty News Roundup

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Q4 top-line beat — net sales rose ~11.8% to about $3.9B, driven by comps and new stores, showing resilient demand. Read More.
• Positive Sentiment: Digital momentum and new channels: Ulta cites AI-driven personalization boosting e‑commerce and is launching a curated assortment on TikTok Shop to reach younger customers. Read More.
• Neutral Sentiment: FY2026 outlook shows growth but slower cadence — management guided to mid-single-digit sales growth (roughly 6–7%) and provided an EPS range; the plan signals continued growth but a deceleration from FY25. Read More.
• Neutral Sentiment: Analysts largely keep positive ratings but are trimming price targets after the print — many firms reaffirm buy/overweight while lowering targets to reflect the more cautious margin/advertising outlook. Read More.
• Negative Sentiment: Margin pressure from rising costs and higher SG&A — operating margin compressed as advertising, incentive compensation and strategic investments increased, squeezing EPS versus last year. Read More.
• Negative Sentiment: Market disappointed by the forward profit signal — investors viewed the FY26 profit/same-store-sales targets and incremental spending as conservative or risk-increasing, triggering heavy selling and analyst target resets. Read More.
• Negative Sentiment: High-volume selloff and volatile sentiment — the post-earnings move has driven large intraday volume and rapid target revisions, increasing short-term downside risk despite longer-term bullish arguments. Read More.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.