Bank of America Cuts Kohl’s (NYSE:KSS) Price Target to $15.00

Kohl’s (NYSE:KSS) had its target price cut by Bank of America from $18.00 to $15.00 in a report published on Thursday,Benzinga reports. They currently have an underperform rating on the stock.

KSS has been the subject of several other reports. BTIG Research reiterated a “neutral” rating on shares of Kohl’s in a research note on Tuesday. Weiss Ratings reissued a “hold (c-)” rating on shares of Kohl’s in a research note on Thursday, January 22nd. Citigroup reduced their target price on shares of Kohl’s from $23.00 to $20.00 and set a “neutral” rating on the stock in a report on Thursday, February 19th. TD Cowen decreased their price target on shares of Kohl’s from $23.00 to $17.00 and set a “hold” rating for the company in a research report on Wednesday. Finally, Zacks Research downgraded Kohl’s from a “strong-buy” rating to a “hold” rating in a report on Wednesday, February 25th. One analyst has rated the stock with a Buy rating, nine have assigned a Hold rating and six have given a Sell rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Reduce” and an average price target of $14.83.

Kohl’s Stock Performance

Kohl’s stock opened at $13.19 on Thursday. The stock’s 50-day moving average is $17.88 and its 200-day moving average is $18.09. The company has a market cap of $1.48 billion, a price-to-earnings ratio of 5.59 and a beta of 1.42. The company has a debt-to-equity ratio of 0.94, a current ratio of 1.46 and a quick ratio of 0.12. Kohl’s has a 12 month low of $6.04 and a 12 month high of $25.22.

Kohl’s (NYSE:KSS) last issued its earnings results on Tuesday, March 10th. The company reported $1.07 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.86 by $0.21. The business had revenue of $5.17 billion during the quarter, compared to analysts’ expectations of $5.08 billion. Kohl’s had a return on equity of 4.72% and a net margin of 1.75%.The company’s revenue for the quarter was down 3.9% on a year-over-year basis. During the same quarter in the previous year, the business earned $0.95 EPS. Kohl’s has set its FY 2026 guidance at 1.000-1.600 EPS. Equities analysts anticipate that Kohl’s will post 1.3 earnings per share for the current year.

Kohl’s Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, April 1st. Stockholders of record on Wednesday, March 18th will be paid a dividend of $0.125 per share. The ex-dividend date is Wednesday, March 18th. This represents a $0.50 dividend on an annualized basis and a dividend yield of 3.8%. Kohl’s’s dividend payout ratio (DPR) is currently 21.19%.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in the company. ProShare Advisors LLC grew its holdings in Kohl’s by 3.1% during the 4th quarter. ProShare Advisors LLC now owns 21,237 shares of the company’s stock valued at $433,000 after purchasing an additional 631 shares in the last quarter. State of Alaska Department of Revenue lifted its holdings in Kohl’s by 1.1% in the 4th quarter. State of Alaska Department of Revenue now owns 57,016 shares of the company’s stock worth $1,163,000 after buying an additional 639 shares in the last quarter. Arizona State Retirement System boosted its position in Kohl’s by 2.0% in the 3rd quarter. Arizona State Retirement System now owns 33,154 shares of the company’s stock valued at $510,000 after buying an additional 666 shares during the last quarter. Guggenheim Capital LLC boosted its position in Kohl’s by 1.0% in the 4th quarter. Guggenheim Capital LLC now owns 78,098 shares of the company’s stock valued at $1,594,000 after buying an additional 774 shares during the last quarter. Finally, GAMMA Investing LLC grew its stake in shares of Kohl’s by 1.6% during the fourth quarter. GAMMA Investing LLC now owns 50,271 shares of the company’s stock valued at $1,026,000 after acquiring an additional 785 shares in the last quarter. 98.04% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting Kohl’s

Here are the key news stories impacting Kohl’s this week:

• Positive Sentiment: Kohl’s plans above-target employee bonuses, signaling management confidence in the early turnaround and improving margins; this supports the message that the restructuring and merchandising changes are gaining traction. Kohl’s Plans Above-Target Employee Bonuses as Turnaround Shows Early Progress
• Positive Sentiment: Kohl’s reported quarterly and fiscal results that beat expectations on EPS and revenue and set FY26 EPS guidance (1.00–1.60), supporting the case for earnings recovery and cash generation. Kohl’s (KSS) releases results for quarter and year to January 31, 2026
• Positive Sentiment: Management reiterated the 2026 outlook and highlighted progress in execution (assortment rationalization, private-label focus) that could drive better gross margins and traffic if sustained. Kohl’s Reports 2025 Results and Sets 2026 Outlook
• Positive Sentiment: Strategic shift — fewer SKUs, more exclusive/proprietary brands and lower-price entry points (items under $10) — aims to simplify operations and win back budget-conscious shoppers; this could support traffic and margin expansion over time. More ‘Fun,’ Fewer Choices, and Stuff Under $10: How Kohl’s Is Trying to Win Back Shoppers
• Neutral Sentiment: Kohl’s elevated Mari Steinmetz to a top people role, which may help execution on store and workforce initiatives but is unlikely to move the stock materially by itself. Kohl’s Elevates Mari Steinmetz to Top People Role
• Neutral Sentiment: Kohl’s inclusion/expansion within Russell 1000 index sector coverage is a structural detail for passive flows but is not an immediate catalyst. Kohl’s (NYSE:KSS) Expands Retail Reach In Russell 1000 Index Sector
• Negative Sentiment: Multiple sell-side firms have cut expectations and price targets (Bank of America lowered its PT to $15 with an underperform call; reports note downgrades/negative views from Baird, TD Cowen, Jefferies, Telsey and JPMorgan), increasing selling pressure and signaling skepticism about the durability of the turnaround. Bank of America price target cut / sell coverage Robert W. Baird Issues Pessimistic Forecast TD Cowen Lowers Expectations Jefferies Lowers Expectations
• Negative Sentiment: Unusually large put option activity (noted recent spike vs. average) and high post-earnings trading volume indicate elevated bearish positioning and short-term volatility risk. Kohl’s Sees Unusually-High Trading Volume Following Earnings Beat

About Kohl’s

Kohl’s Corporation, founded in 1962 by Maxwell Kohl and headquartered in Menomonee Falls, Wisconsin, is a leading American department store retailer. The company operates approximately 1,100 stores across 49 states, offering a combination of value-oriented pricing, private-label brands and national labels. Since its initial public offering in 1992, Kohl’s has focused on broadening its product assortment and enhancing the in-store and online shopping experience.

The retailer’s merchandise portfolio spans apparel, footwear, accessories, and beauty products for women, men and children, as well as home goods, kitchenware and seasonal décor.