Bridgefront Capital LLC Purchases New Position in Amazon.com, Inc. $AMZN

Bridgefront Capital LLC acquired a new position in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund acquired 6,490 shares of the e-commerce giant’s stock, valued at approximately $1,425,000.

A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in the stock. Norges Bank bought a new stake in Amazon.com during the second quarter worth $27,438,011,000. Nuveen LLC bought a new position in Amazon.com during the 1st quarter valued at $11,674,091,000. Vanguard Group Inc. lifted its stake in Amazon.com by 2.1% during the 2nd quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after acquiring an additional 17,447,045 shares in the last quarter. Laurel Wealth Advisors LLC boosted its holdings in Amazon.com by 22,085.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after acquiring an additional 12,122,668 shares during the last quarter. Finally, Goldman Sachs Group Inc. boosted its holdings in Amazon.com by 21.3% during the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock worth $11,017,657,000 after acquiring an additional 10,176,835 shares during the last quarter. 72.20% of the stock is owned by institutional investors.

Insider Buying and Selling

In related news, VP Shelley Reynolds sold 2,695 shares of the company’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the transaction, the vice president owned 119,780 shares in the company, valued at approximately $24,662,702. This represents a 2.20% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, SVP David Zapolsky sold 10,649 shares of the stock in a transaction on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the transaction, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 71,686 shares of company stock worth $14,688,739 in the last three months. Insiders own 10.80% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS partners with Cerebras to speed AI inference, which could improve Bedrock performance, lower customer costs and help AWS compete vs. Nvidia — a potential long‑term revenue/margin positive for Amazon’s cloud business. Cerebras Systems, Amazon strike deal to offer Cerebras AI chips on Amazon’s cloud
• Positive Sentiment: Amazon splits out a paid “Ultra” Prime Video tier and hikes the ad‑free price — a direct, near‑term revenue boost from higher subscription ARPU that supports monetization of Prime streaming. Amazon to hike price of ad-free Prime Video tier by $2 a month
• Positive Sentiment: Luxembourg court vacated a record €746M privacy fine and ordered a reassessment, removing a large regulatory overhang for Amazon in Europe. Win for Amazon as Luxembourg court scraps record $854 million privacy fine
• Positive Sentiment: Wall Street remains constructive: analysts have reiterated buys and some raised price targets (e.g., Wolfe/Evercore), which can support the stock amid the pullback narrative. Amazon Is Rising While the Market Falls—Here’s Why
• Neutral Sentiment: Amazon is reportedly moving Prime Day earlier to late June — timing and promotional cadence can affect quarterly sales mix but is not a clear positive/negative until details and vendor economics are known. Amazon plans to move Prime Day event to June from July, Bloomberg News reports
• Negative Sentiment: Amazon closed a massive multi‑tranche corporate debt offering to fund its AI/capex push — strong demand (reported ~4:1 bids) eases short‑term funding risk but the large debt target and $200B+ capex plan keep investor concerns about near‑term returns and balance‑sheet risk elevated. Amazon Completes Massive Multi-Tranche Corporate Debt Offering
• Negative Sentiment: Legal/tax risk persists: Milan prosecutors have sought trial for Amazon’s European unit and four execs over alleged €1.2B tax evasion — an ongoing legal exposure that could concern investors. Exclusive: Italian prosecutors seek trial for Amazon, four execs over alleged $1.4 bln tax evasion

Wall Street Analyst Weigh In

Several analysts have recently commented on the stock. Piper Sandler reiterated an “overweight” rating and issued a $260.00 target price (down from $300.00) on shares of Amazon.com in a report on Friday, February 6th. Needham & Company LLC restated a “buy” rating and set a $265.00 price target on shares of Amazon.com in a report on Friday, February 6th. The Goldman Sachs Group upped their price objective on shares of Amazon.com from $290.00 to $300.00 and gave the stock a “buy” rating in a research report on Wednesday, January 14th. JPMorgan Chase & Co. reissued a “buy” rating on shares of Amazon.com in a research report on Friday, February 6th. Finally, Royal Bank Of Canada restated an “outperform” rating and issued a $300.00 target price on shares of Amazon.com in a research note on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, Amazon.com has an average rating of “Moderate Buy” and a consensus target price of $286.93.

Amazon.com Stock Performance

Shares of AMZN stock opened at $207.67 on Monday. The firm has a market cap of $2.23 trillion, a price-to-earnings ratio of 28.96, a P/E/G ratio of 1.56 and a beta of 1.40. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The firm’s 50-day simple moving average is $222.93 and its two-hundred day simple moving average is $226.67.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the previous year, the firm earned $1.86 earnings per share. The firm’s revenue was up 13.6% compared to the same quarter last year. As a group, equities analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.