Shares of ServiceNow, Inc. (NYSE:NOW – Get Free Report) traded up 1.6% during trading on Tuesday after BNP Paribas Exane upgraded the stock from a neutral rating to an outperform rating. BNP Paribas Exane now has a $140.00 price target on the stock. ServiceNow traded as high as $118.99 and last traded at $116.7710. 13,348,344 shares changed hands during mid-day trading, a decline of 32% from the average session volume of 19,653,715 shares. The stock had previously closed at $114.88.
Several other equities analysts have also commented on the stock. Royal Bank Of Canada decreased their target price on shares of ServiceNow from $185.00 to $150.00 and set an “outperform” rating on the stock in a report on Monday, February 9th. Capital One Financial cut their price target on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating for the company in a report on Friday, January 16th. Deutsche Bank Aktiengesellschaft set a $180.00 price target on shares of ServiceNow in a research report on Thursday, January 29th. BTIG Research restated a “buy” rating and set a $200.00 price objective on shares of ServiceNow in a research report on Thursday, January 29th. Finally, HSBC cut their target price on ServiceNow from $266.40 to $226.00 and set a “buy” rating for the company in a research note on Friday, January 30th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and an average target price of $192.61.
Read Our Latest Analysis on NOW
Insider Transactions at ServiceNow
ServiceNow News Roundup
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Jim Cramer publicly called ServiceNow a value buy under the current AI thesis, which can drive retail/investor interest and short‑term buying pressure. Jim Cramer on ServiceNow (NOW): “I Do Think That the Company Represents Actual Value at These Prices”
- Positive Sentiment: ServiceNow expanded its reseller agreement with Carahsoft to push the ServiceNow AI platform deeper into commercial, healthcare, telecom and critical‑infrastructure channels across the U.S. and Canada — a move that can accelerate enterprise traction and recurring revenue. Carahsoft and ServiceNow Expand Partnership to Reach New Industries in the U.S. and Canada
- Positive Sentiment: BNP Paribas Exane upgraded ServiceNow from Neutral to Outperform and set a $140 price target — analyst upgrades and higher targets can support sentiment and provide catalyst for short‑term upside. ServiceNow (NOW) Stock Gets Bullish Upgrade From BNP Paribas
- Neutral Sentiment: CEO Bill McDermott made stark public comments warning AI could push graduate unemployment into the 30% range — remarks that underline ServiceNow’s market opportunity for automation but carry reputational and policy sensitivity that investors should monitor. ServiceNow CEO predicts Gen Z college graduates will face at least 30% unemployment
- Neutral Sentiment: Investor chatter highlights resilient fundamentals (20.7% revenue growth, strong renewals, CEO insider purchases and a $1T market‑cap ambition). That supports a long‑term bull case but also shows polarized views and mixed insider/institutional flows. ServiceNow Stock (NOW) Opinions on Earnings Beat and CEO’s $1T Ambition
- Negative Sentiment: An upstart rival, Serval, has poached eight former ServiceNow salespeople — a sign of rising competitive intensity in the AI workflow automation sales market that could pressure retention and new‑business wins in targeted segments. Eight ex-ServiceNow salespeople have been poached by Serval
Institutional Trading of ServiceNow
A number of hedge funds have recently made changes to their positions in the stock. Brighton Jones LLC increased its position in shares of ServiceNow by 1.1% during the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after purchasing an additional 30 shares during the last quarter. Sivia Capital Partners LLC lifted its position in ServiceNow by 4.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after buying an additional 34 shares during the last quarter. United Bank lifted its position in ServiceNow by 15.5% in the 2nd quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock worth $1,562,000 after buying an additional 204 shares during the last quarter. Foundations Investment Advisors LLC boosted its stake in ServiceNow by 9.9% in the second quarter. Foundations Investment Advisors LLC now owns 778 shares of the information technology services provider’s stock worth $800,000 after buying an additional 70 shares in the last quarter. Finally, Kingsview Wealth Management LLC boosted its stake in ServiceNow by 2.4% in the second quarter. Kingsview Wealth Management LLC now owns 2,976 shares of the information technology services provider’s stock worth $3,059,000 after buying an additional 71 shares in the last quarter. 87.18% of the stock is owned by institutional investors.
ServiceNow Price Performance
The firm has a market capitalization of $122.14 billion, a P/E ratio of 70.01, a PEG ratio of 1.94 and a beta of 0.99. The business’s 50-day simple moving average is $117.96 and its 200 day simple moving average is $154.10. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12.
ServiceNow (NYSE:NOW – Get Free Report) last announced its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. During the same period in the previous year, the business posted $0.73 EPS. The business’s quarterly revenue was up 20.7% on a year-over-year basis. Sell-side analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current year.
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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