Citigroup Issues Pessimistic Forecast for Niu Technologies (NASDAQ:NIU) Stock Price

Niu Technologies (NASDAQ:NIU) had its target price reduced by investment analysts at Citigroup from $3.70 to $3.50 in a report issued on Tuesday,Benzinga reports. The brokerage currently has a “neutral” rating on the stock. Citigroup’s price objective would indicate a potential upside of 21.11% from the stock’s previous close.

NIU has been the subject of a number of other research reports. Weiss Ratings restated a “sell (d-)” rating on shares of Niu Technologies in a report on Thursday, January 22nd. Wall Street Zen lowered shares of Niu Technologies from a “buy” rating to a “hold” rating in a report on Saturday, January 17th. One analyst has rated the stock with a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Reduce” and a consensus price target of $3.50.

Niu Technologies Stock Down 1.0%

NIU stock opened at $2.89 on Tuesday. Niu Technologies has a twelve month low of $2.73 and a twelve month high of $5.67. The business’s fifty day moving average is $3.40 and its 200-day moving average is $3.76. The company has a market cap of $225.19 million, a P/E ratio of -36.13 and a beta of -0.24.

Niu Technologies (NASDAQ:NIU) last posted its earnings results on Monday, March 16th. The company reported ($0.16) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.13) by ($0.03). The company had revenue of $96.66 million for the quarter, compared to analyst estimates of $89.24 million. Niu Technologies had a negative return on equity of 4.37% and a negative net margin of 0.94%.

Insider Transactions at Niu Technologies

In related news, CFO Fion Wenjuan Zhou sold 22,113 shares of the stock in a transaction that occurred on Monday, March 16th. The stock was sold at an average price of $3.48, for a total transaction of $76,953.24. Following the completion of the sale, the chief financial officer directly owned 142,171 shares of the company’s stock, valued at approximately $494,755.08. This represents a 13.46% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Insiders own 10.20% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of the stock. Quarry LP bought a new stake in shares of Niu Technologies during the fourth quarter worth $27,000. Sei Investments Co. bought a new stake in Niu Technologies in the 2nd quarter valued at $40,000. OMERS ADMINISTRATION Corp bought a new stake in Niu Technologies in the 2nd quarter valued at $45,000. Quadrature Capital Ltd bought a new stake in Niu Technologies in the 4th quarter valued at $47,000. Finally, Nomura Holdings Inc. acquired a new position in Niu Technologies in the 2nd quarter worth $51,000. Institutional investors own 75.06% of the company’s stock.

More Niu Technologies News

Here are the key news stories impacting Niu Technologies this week:

• Positive Sentiment: Company guidance and full‑year progress — Management guided to strong 2026 unit/sales growth and reported healthy full‑year revenue growth with improved margins and a smaller full‑year loss, supporting a recovery narrative if execution continues. Read More.
• Positive Sentiment: Full‑year margin improvement — Management highlighted better gross margins and reduced adjusted net loss for the year, suggesting operating leverage and a higher‑margin mix (China/accessories) could support profitability gains. Read More.
• Neutral Sentiment: Quarterly revenue beat but EPS miss — Q4 revenue of $96.7M topped estimates, yet EPS missed (loss $0.16 vs. -$0.13 est.), creating a mixed near‑term earnings signal. Read More.
• Neutral Sentiment: Analyst trim to $3.50 (Neutral) — Citigroup lowered its price target from $3.70 to $3.50 and kept a Neutral rating; the new target still implies upside from current levels but may limit near‑term buying. Read More.
• Neutral Sentiment: Product press — Reviews of NIU’s new FQiX urban EV raise product interest but question U.S. market fit; positive for brand but uncertain near‑term sales impact. Read More.
• Negative Sentiment: Sharp Q4 operational weakness — Q4 e‑scooter units fell and international unit sales plunged (~68% YoY), the primary driver of the quarterly revenue decline and investor concern about overseas demand. Read More.
• Negative Sentiment: Insider selling — CFO Fion Wenjuan Zhou sold 22,113 shares (~13.5% reduction in her reported holding), which can be perceived negatively even if the amount is modest. Read More.
• Negative Sentiment: Headline selling and volume spike — Post‑earnings coverage of weak international sales triggered heavier trading and headline-driven downside pressure. Read More.

About Niu Technologies

Niu Technologies Co, Ltd., established in 2014 and headquartered in Beijing, is a leading designer and manufacturer of smart electric scooters and micro-mobility solutions. The company integrates Internet of Things (IoT) connectivity into its vehicles, enabling real-time monitoring of battery status, vehicle diagnostics, and location tracking through its proprietary mobile application. By leveraging lightweight materials and modular battery systems, Niu aims to deliver efficient urban transportation alternatives that reduce reliance on conventional gasoline-powered motorcycles and cars.

Niu’s product portfolio encompasses a range of electric scooters, motorcycles, and e-bikes marketed under its NQi, MQi, and UQi series.