Macy’s (NYSE:M) Price Target Lowered to $18.00 at Citigroup

Macy’s (NYSE:M) had its price objective cut by Citigroup from $24.00 to $18.00 in a report published on Thursday morning,Benzinga reports. They currently have a neutral rating on the stock.

M has been the topic of a number of other research reports. Guggenheim began coverage on shares of Macy’s in a report on Tuesday, December 9th. They set a “neutral” rating on the stock. TD Cowen reissued a “hold” rating on shares of Macy’s in a report on Thursday, December 4th. Evercore lifted their target price on shares of Macy’s from $14.00 to $21.00 and gave the stock a “cautious” rating in a research report on Friday, December 5th. Jefferies Financial Group restated a “buy” rating and set a $22.00 price target on shares of Macy’s in a research note on Wednesday. Finally, UBS Group raised their target price on Macy’s from $8.00 to $9.00 and gave the stock a “sell” rating in a report on Monday, March 9th. One equities research analyst has rated the stock with a Buy rating, ten have issued a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Reduce” and a consensus target price of $18.90.

Macy’s Price Performance

M stock opened at $18.06 on Thursday. The firm has a market cap of $4.80 billion, a P/E ratio of 7.78 and a beta of 1.51. The firm’s fifty day moving average is $20.36 and its 200 day moving average is $20.02. The company has a debt-to-equity ratio of 0.50, a quick ratio of 0.18 and a current ratio of 1.49. Macy’s has a 52 week low of $9.76 and a 52 week high of $24.41.

Macy’s (NYSE:M) last announced its quarterly earnings results on Wednesday, March 18th. The company reported $1.67 earnings per share for the quarter, beating the consensus estimate of $1.55 by $0.12. The business had revenue of $7.92 billion during the quarter, compared to analysts’ expectations of $7.48 billion. Macy’s had a net margin of 2.84% and a return on equity of 14.22%. The firm’s revenue for the quarter was down 1.7% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.80 EPS. Research analysts predict that Macy’s will post 2.39 earnings per share for the current year.

Macy’s Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Wednesday, April 1st. Stockholders of record on Friday, March 13th will be paid a dividend of $0.1915 per share. This is a positive change from Macy’s’s previous quarterly dividend of $0.18. This represents a $0.77 dividend on an annualized basis and a dividend yield of 4.2%. The ex-dividend date of this dividend is Friday, March 13th. Macy’s’s payout ratio is currently 45.56%.

Institutional Investors Weigh In On Macy’s

Hedge funds have recently made changes to their positions in the company. Strengthening Families & Communities LLC purchased a new stake in shares of Macy’s during the fourth quarter valued at about $28,000. V Square Quantitative Management LLC purchased a new stake in Macy’s during the 4th quarter valued at about $29,000. Cullen Frost Bankers Inc. acquired a new position in Macy’s in the 3rd quarter worth approximately $31,000. Smartleaf Asset Management LLC increased its stake in shares of Macy’s by 51.7% in the fourth quarter. Smartleaf Asset Management LLC now owns 1,543 shares of the company’s stock worth $34,000 after acquiring an additional 526 shares during the period. Finally, Bessemer Group Inc. grew its position in Macy’s by 41.4% during the 3rd quarter. Bessemer Group Inc. now owns 2,023 shares of the company’s stock worth $37,000 after purchasing an additional 592 shares during the period. 87.36% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Macy’s

Here are the key news stories impacting Macy’s this week:

• Positive Sentiment: Q4 beat on revenue and EPS; Macy’s reported $7.92B in revenue and $1.67 adjusted EPS, both topping estimates and driven by positive comps. Macy’s (NYSE:M) Q4 CY2025: Beats On Revenue, Stock Soars
• Positive Sentiment: Management attributes the turnaround to AI, reimagined stores and better use of loyalty data — a structural change that supports sustainable comp recovery. Macy’s Credits AI, Reimagined Stores and Loyalty Data for Return to Growth
• Positive Sentiment: Market reaction: shares jumped after the print as investors rotated back into the name on the surprise sales metric and progress at Bloomingdale’s. Why Are Macy’s (M) Shares Soaring Today
• Neutral Sentiment: Company provided slides and an earnings presentation for the quarter — useful for investors evaluating the durability of the comp rebound and store-refresh plans. Macy’s, Inc. 2025 Q4 – Results – Earnings Call Presentation
• Neutral Sentiment: Several firms pared price targets and kept neutral/hold ratings (TD Cowen to $20 hold; JPMorgan to $21 neutral; Telsey reaffirmed market perform at $20) — these cuts temper upside despite the beat. Macy’s Analysts Slash Their Forecasts After Q4 Results
• Negative Sentiment: Macy’s issued cautious full-year guidance (forecasting weaker annual sales/profit), and Reuters highlights the company’s warning on tight consumer spending and only mid-year tariff relief — a near-term headwind for estimates. Macy’s forecasts weak annual sales, profit; sees tariff relief
• Negative Sentiment: Some analysts cut targets aggressively (Citigroup to $18, roughly in line with the current price) — indicates skepticism about upside absent clearer evidence that comps will sustain. Benzinga: Analyst Coverage

Macy’s Company Profile

Macy’s, Inc is a leading American omnichannel retailer operating under the Macy’s brand, as well as specialty divisions Bloomingdale’s and Bluemercury. The company’s retail portfolio encompasses full-line department stores, fashion-focused specialty outlets and a high-end beauty chain, offering consumers a wide array of apparel, footwear, accessories, cosmetics and home furnishings. Through its integrated network of physical stores and digital platforms, Macy’s seeks to deliver a seamless shopping experience that blends in-store service with online convenience.

The company’s product assortment spans men’s, women’s and children’s clothing, beauty and personal care products, housewares and home décor.