NIKE (NYSE:NKE) Price Target Lowered to $90.00 at BTIG Research

NIKE (NYSE:NKE) had its price objective reduced by BTIG Research from $100.00 to $90.00 in a research note issued to investors on Thursday morning,Benzinga reports. They currently have a buy rating on the footwear maker’s stock.

NKE has been the subject of a number of other reports. Citigroup reiterated a “neutral” rating and issued a $65.00 target price (down from $70.00) on shares of NIKE in a research note on Friday, December 19th. Needham & Company LLC cut NIKE from a “buy” rating to a “hold” rating in a research note on Thursday, January 8th. Robert W. Baird decreased their price target on NIKE from $93.00 to $85.00 and set an “outperform” rating for the company in a report on Friday, December 19th. Bank of America lowered their price objective on shares of NIKE from $84.00 to $73.00 and set a “buy” rating on the stock in a research report on Friday, December 19th. Finally, Barclays upgraded shares of NIKE from an “equal weight” rating to an “overweight” rating and upped their price objective for the stock from $64.00 to $73.00 in a research report on Wednesday, March 11th. Twenty-three research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $74.45.

NIKE Trading Up 0.0%

Shares of NIKE stock opened at $53.48 on Thursday. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.40 and a current ratio of 2.06. The company has a market capitalization of $79.17 billion, a P/E ratio of 31.46, a PEG ratio of 2.73 and a beta of 1.27. NIKE has a 1 year low of $52.28 and a 1 year high of $80.17. The company’s fifty day moving average is $61.70 and its two-hundred day moving average is $65.04.

NIKE (NYSE:NKE) last announced its earnings results on Thursday, December 18th. The footwear maker reported $0.53 EPS for the quarter, beating analysts’ consensus estimates of $0.37 by $0.16. The business had revenue of $12.43 billion during the quarter, compared to analysts’ expectations of $12.19 billion. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The business’s revenue was up .6% compared to the same quarter last year. During the same period in the prior year, the company earned $0.78 earnings per share. Analysts forecast that NIKE will post 2.05 earnings per share for the current year.

NIKE Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Wednesday, April 1st. Investors of record on Monday, March 2nd will be paid a $0.41 dividend. The ex-dividend date is Monday, March 2nd. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.1%. NIKE’s payout ratio is 96.47%.

Insider Buying and Selling

In related news, Director Timothy D. Cook bought 50,000 shares of the firm’s stock in a transaction on Monday, December 22nd. The shares were bought at an average cost of $58.97 per share, for a total transaction of $2,948,500.00. Following the transaction, the director owned 105,480 shares of the company’s stock, valued at approximately $6,220,155.60. This trade represents a 90.12% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through this link. Also, Director Robert Holmes Swan purchased 8,691 shares of the stock in a transaction dated Monday, December 22nd. The shares were bought at an average cost of $57.54 per share, for a total transaction of $500,080.14. Following the completion of the purchase, the director owned 43,293 shares in the company, valued at approximately $2,491,079.22. This trade represents a 25.12% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders have acquired 75,079 shares of company stock valued at $4,449,887 over the last quarter. Company insiders own 0.80% of the company’s stock.

Institutional Trading of NIKE

A number of institutional investors have recently added to or reduced their stakes in the stock. Cornerstone Financial Management LLC purchased a new stake in shares of NIKE during the 4th quarter worth approximately $26,000. Twin Peaks Wealth Advisors LLC purchased a new position in NIKE in the 2nd quarter valued at approximately $31,000. Sankala Group LLC acquired a new position in NIKE during the fourth quarter worth $26,000. J.Safra Asset Management Corp acquired a new position in NIKE during the fourth quarter worth $29,000. Finally, Kemnay Advisory Services Inc. purchased a new stake in NIKE during the fourth quarter worth $30,000. Hedge funds and other institutional investors own 64.25% of the company’s stock.

Key Headlines Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Truist checks show Nike running shoes continue to sell well at Dick’s Sporting Goods, indicating product-level demand resilience that could support near‑term sales. Truist checks indicate Nike running shoes continue strong sales at Dick’s Sporting Goods
• Positive Sentiment: BTIG cut its price target (from $100 to $90) but reiterated a Buy rating, a sign that at least one sell‑side firm remains constructive on longer‑term upside despite near‑term headwinds. Benzinga
• Neutral Sentiment: Mainstream reports are flagging today’s price decline and collecting the analyst moves and macro worries that are driving sentiment — useful summary coverage but not new fundamental news. Nike stock is dropping: What’s going on today?
• Neutral Sentiment: Forbes argues rivals (e.g., Tapestry) may outpace Nike in 2026, a thematic comparison that could influence investor rotation but doesn’t change Nike’s immediate operating picture. Why Tapestry Might Outpace Nike In 2026
• Negative Sentiment: UBS cut its price target to $58 and moved to a Neutral rating, explicitly signaling weaker conviction and removing upside from consensus analyst support — a direct contributor to downward pressure on the stock. Benzinga
• Negative Sentiment: UBS channel checks and other notes warn of “lackluster” global sales momentum and muted expectations ahead of the upcoming earnings report, suggesting FQ3 results may not materially beat consensus and keeping near‑term sentiment subdued. Nike faces muted expectations ahead of earnings as UBS flags soft sales trends
• Negative Sentiment: Broader geopolitical risk — notably disruption from the Iran conflict — is highlighted as a potential risk to consumer supply chains and costs (shipping, oil), which could create margin or inventory pressures for global retailers like Nike. How To Know Which Consumer Stocks the Iran War Has Put Most at Risk
• Negative Sentiment: News aggregators and trading‑idea writeups are flagging the selloff and analyst cuts, which can amplify momentum selling by traders and ETFs tracking flows. Nike Stock Is Dropping: What’s Going On Today?

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).