Argent Capital Management LLC grew its holdings in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 329.1% in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 275,555 shares of the information technology services provider’s stock after purchasing an additional 211,335 shares during the period. ServiceNow makes up about 1.2% of Argent Capital Management LLC’s portfolio, making the stock its 28th biggest holding. Argent Capital Management LLC’s holdings in ServiceNow were worth $42,212,000 at the end of the most recent quarter.
A number of other institutional investors have also recently made changes to their positions in NOW. Brighton Jones LLC boosted its stake in ServiceNow by 1.1% in the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after purchasing an additional 30 shares in the last quarter. Sivia Capital Partners LLC increased its stake in ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after purchasing an additional 34 shares in the last quarter. United Bank raised its holdings in shares of ServiceNow by 15.5% in the second quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock worth $1,562,000 after buying an additional 204 shares during the last quarter. Empowered Funds LLC raised its holdings in shares of ServiceNow by 27.5% in the second quarter. Empowered Funds LLC now owns 7,047 shares of the information technology services provider’s stock worth $7,245,000 after buying an additional 1,521 shares during the last quarter. Finally, Perennial Investment Advisors LLC acquired a new stake in shares of ServiceNow during the second quarter worth $260,000. Institutional investors and hedge funds own 87.18% of the company’s stock.
ServiceNow Stock Down 0.5%
Shares of NOW opened at $113.19 on Friday. ServiceNow, Inc. has a 52 week low of $98.00 and a 52 week high of $211.48. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The company has a market capitalization of $118.40 billion, a price-to-earnings ratio of 67.86, a PEG ratio of 1.92 and a beta of 0.99. The stock’s 50-day moving average price is $116.55 and its 200-day moving average price is $153.54.
Insider Activity
In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 16,237 shares of company stock valued at $1,697,162 in the last three months. 0.34% of the stock is currently owned by corporate insiders.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: BNP Paribas upgraded ServiceNow to Outperform and set a $140 price target, citing the company’s expanding AI positioning — a catalyst that has driven earlier session gains. ServiceNow (NOW) Gets Upgraded to Outperform From Neutral by BNP Paribas
- Positive Sentiment: ServiceNow is accelerating AI adoption through partnerships (Microsoft, OpenAI and others), which management and analysts say is boosting enterprise deal activity and revenue outlook. That supports the company’s long-term growth thesis. ServiceNow Expands AI Reach via Partnerships: More Upside Ahead?
- Positive Sentiment: ServiceNow and Cohesity announced a strategic alliance to provide resilient recovery for AI agents and mission-critical workflows — a product tie-up that can deepen enterprise stickiness and address customer concerns about AI reliability. Cohesity and ServiceNow Deliver Real-Time Recovery for Enterprise AI Agents
- Neutral Sentiment: Zacks and Yahoo pieces note that NOW is a “trending” stock — useful background on investor attention but not new fundamental news. ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
- Neutral Sentiment: Broader industry commentary (Snowflake CEO interview; debates about AI-driven unemployment) is keeping AI narratives in focus but is peripheral to NOW’s near-term earnings execution. Sridhar Ramaswamy, Snowflake CEO: A Fortt Knox Update
- Negative Sentiment: An article in The Information highlights a Cohesity CIO argument that AI-driven products could cannibalize revenues for vendors like ServiceNow and Splunk — a direct competitive-risk narrative that can pressure multiples if investors believe AI accelerates vendor disintermediation. Cohesity CIO Shows How AI Can Eat Into Revenues of ServiceNow, Splunk
- Negative Sentiment: Separately, internal warnings from executives about AI-driven disruption (e.g., public comments about job impacts) feed cautious sentiment and could amplify volatility as investors reassess structural risks to enterprise spending patterns. ServiceNow CEO delivers a troubling AI warning to new grads
Wall Street Analysts Forecast Growth
Several equities analysts recently issued reports on NOW shares. KeyCorp cut their target price on ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a research report on Thursday, January 29th. Stifel Nicolaus set a $180.00 price target on ServiceNow and gave the stock a “buy” rating in a research report on Thursday, January 29th. Macquarie Infrastructure dropped their price target on ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a research note on Thursday, January 29th. BTIG Research reissued a “buy” rating and issued a $200.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Finally, The Goldman Sachs Group set a $216.00 price objective on ServiceNow in a research note on Monday, February 2nd. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $192.61.
Read Our Latest Stock Analysis on NOW
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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