NIKE (NYSE:NKE) Hits New 12-Month Low After Analyst Downgrade

NIKE, Inc. (NYSE:NKE)’s share price reached a new 52-week low during mid-day trading on Friday after UBS Group lowered their price target on the stock from $62.00 to $58.00. UBS Group currently has a neutral rating on the stock. NIKE traded as low as $52.18 and last traded at $52.3960, with a volume of 10427812 shares trading hands. The stock had previously closed at $53.44.

NKE has been the subject of a number of other reports. Williams Trading reduced their price objective on shares of NIKE from $100.00 to $80.00 and set a “buy” rating for the company in a research report on Friday, December 19th. Sanford C. Bernstein reissued a “buy” rating on shares of NIKE in a research note on Thursday, March 5th. Oppenheimer restated an “outperform” rating on shares of NIKE in a research report on Wednesday, December 17th. Weiss Ratings raised shares of NIKE from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Monday, January 12th. Finally, Raymond James Financial reiterated a “market perform” rating on shares of NIKE in a report on Monday, December 15th. Twenty-two investment analysts have rated the stock with a Buy rating, ten have given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, NIKE has an average rating of “Moderate Buy” and an average price target of $73.87.

Insiders Place Their Bets

In other news, Director Timothy D. Cook acquired 50,000 shares of the company’s stock in a transaction that occurred on Monday, December 22nd. The stock was purchased at an average price of $58.97 per share, with a total value of $2,948,500.00. Following the completion of the acquisition, the director owned 105,480 shares of the company’s stock, valued at $6,220,155.60. This trade represents a 90.12% increase in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Elliott Hill acquired 16,388 shares of the business’s stock in a transaction that occurred on Monday, December 29th. The shares were purchased at an average price of $61.10 per share, with a total value of $1,001,306.80. Following the completion of the transaction, the chief executive officer owned 241,587 shares of the company’s stock, valued at $14,760,965.70. The trade was a 7.28% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders purchased 75,079 shares of company stock valued at $4,449,887 in the last three months. 0.80% of the stock is currently owned by insiders.

Key Headlines Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Retail checks show continued strength for Nike running shoes at Dick’s Sporting Goods, suggesting product-level momentum that can help near-term sales. Truist checks indicate Nike running shoes continue strong sales at Dick’s Sporting Goods
• Positive Sentiment: BTIG reiterated a Buy rating despite trimming its price target (shows some firms still see significant upside based on Nike’s brand and margin potential). NIKE had its price target lowered by BTIG Research from $100.00 to $90.00
• Neutral Sentiment: Analyst and market commentary pieces are comparing Nike to peers (Lululemon, Tapestry) to evaluate relative upside; these stories provide context but are not immediate catalysts. Better Stock to Buy Right Now: Nike vs. Lululemon
• Neutral Sentiment: Coverage and analyst insight roundups are circulating (e.g., Globe and Mail), which help shape sentiment but don’t add new financial data. Analysts Offer Insights on Consumer Cyclical Companies: Williams-Sonoma (WSM) and Nike (NKE)
• Neutral Sentiment: Increased intraday trading activity has drawn attention to Nike’s weight in major indices (not a direct fundamental change but can amplify moves). Nike, Inc. (NYSE:NKE) Stock Activity Raises Interest In Dow Jones Index
• Negative Sentiment: Multiple analysts trimmed price targets and forecasts in a short span (TipRanks notes three cuts in one day), signaling reduced confidence in near-term consistency and visibility. Nike Stock Gets 3 Price Forecast Cuts in 1 Day as Analysts Caution It’s ‘Lacking in Consistency and Visibility’
• Negative Sentiment: UBS cut its price target and moved to a Neutral stance after channel checks showed “lackluster” global sales momentum; UBS expects headline results to be roughly in-line and not shift sentiment. Nike faces muted expectations ahead of earnings as UBS flags soft sales trends
• Negative Sentiment: Macro/geopolitical risks (Middle East conflict) raise logistical and cost pressure concerns for global consumer supply chains, adding downside risk to retailer earnings. How To Know Which Consumer Stocks the Iran War Has Put Most at Risk
• Negative Sentiment: Comparative analysis pieces (e.g., Forbes on Tapestry) argue peers may outpace Nike in 2026, which can pressure relative valuation if investors rotate to perceived faster growers. Why Tapestry Might Outpace Nike In 2026

Institutional Trading of NIKE

A number of hedge funds and other institutional investors have recently made changes to their positions in NKE. Main Street Financial Solutions LLC grew its position in shares of NIKE by 4.2% during the 2nd quarter. Main Street Financial Solutions LLC now owns 3,441 shares of the footwear maker’s stock worth $244,000 after buying an additional 139 shares during the period. St. Clair Advisors LLC increased its stake in shares of NIKE by 0.9% in the 3rd quarter. St. Clair Advisors LLC now owns 15,217 shares of the footwear maker’s stock valued at $1,061,000 after acquiring an additional 140 shares during the last quarter. Spirepoint Private Client LLC raised its position in shares of NIKE by 0.4% in the 3rd quarter. Spirepoint Private Client LLC now owns 36,140 shares of the footwear maker’s stock valued at $2,520,000 after acquiring an additional 153 shares during the period. Diligent Investors LLC boosted its stake in NIKE by 4.3% during the 4th quarter. Diligent Investors LLC now owns 3,719 shares of the footwear maker’s stock worth $237,000 after acquiring an additional 153 shares during the last quarter. Finally, Evelyn Partners Investment Management Europe Ltd boosted its stake in NIKE by 18.5% during the 2nd quarter. Evelyn Partners Investment Management Europe Ltd now owns 997 shares of the footwear maker’s stock worth $71,000 after acquiring an additional 156 shares during the last quarter. Institutional investors and hedge funds own 64.25% of the company’s stock.

NIKE Stock Performance

The company has a quick ratio of 1.40, a current ratio of 2.06 and a debt-to-equity ratio of 0.50. The stock has a market cap of $77.57 billion, a price-to-earnings ratio of 30.82, a PEG ratio of 2.73 and a beta of 1.27. The stock’s fifty day moving average is $61.43 and its 200-day moving average is $64.86.

NIKE (NYSE:NKE) last posted its earnings results on Thursday, December 18th. The footwear maker reported $0.53 earnings per share for the quarter, topping the consensus estimate of $0.37 by $0.16. The company had revenue of $12.43 billion for the quarter, compared to analyst estimates of $12.19 billion. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The business’s revenue for the quarter was up .6% compared to the same quarter last year. During the same period last year, the business posted $0.78 earnings per share. On average, analysts forecast that NIKE, Inc. will post 2.05 EPS for the current year.

NIKE Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, April 1st. Investors of record on Monday, March 2nd will be paid a dividend of $0.41 per share. This represents a $1.64 annualized dividend and a yield of 3.1%. The ex-dividend date of this dividend is Monday, March 2nd. NIKE’s dividend payout ratio (DPR) is presently 96.47%.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).