NorthCrest Asset Manangement LLC Acquires 81,975 Shares of Netflix, Inc. $NFLX

NorthCrest Asset Manangement LLC boosted its stake in Netflix, Inc. (NASDAQ:NFLX) by 2,184.8% during the 4th quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 85,727 shares of the Internet television network’s stock after acquiring an additional 81,975 shares during the period. NorthCrest Asset Manangement LLC’s holdings in Netflix were worth $7,841,000 at the end of the most recent reporting period.

Other hedge funds have also added to or reduced their stakes in the company. Nordea Investment Management AB lifted its position in shares of Netflix by 886.6% in the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock worth $902,798,000 after purchasing an additional 8,688,113 shares during the period. Norges Bank purchased a new position in shares of Netflix during the second quarter valued at about $7,929,645,000. Laurel Wealth Advisors LLC raised its stake in Netflix by 128,553.9% in the second quarter. Laurel Wealth Advisors LLC now owns 4,881,129 shares of the Internet television network’s stock worth $6,536,466,000 after buying an additional 4,877,335 shares in the last quarter. Sarasin & Partners LLP raised its stake in Netflix by 2,758.1% in the fourth quarter. Sarasin & Partners LLP now owns 2,361,663 shares of the Internet television network’s stock worth $221,430,000 after buying an additional 2,279,032 shares in the last quarter. Finally, Union Bancaire Privee UBP SA lifted its holdings in Netflix by 1,672.4% in the fourth quarter. Union Bancaire Privee UBP SA now owns 943,533 shares of the Internet television network’s stock worth $86,741,000 after buying an additional 890,299 shares during the period. 80.93% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: TV personality/market commentator Jim Cramer reiterated a buy-tilting stance — advising investors to “buy some here, buy some a little bit lower,” which can support retail momentum and short-term investor confidence. Jim Cramer on Netflix
• Positive Sentiment: Market response to Netflix walking away from its bid for Warner Bros. assets has been upbeat — reports note a strong near-term rally and at least one bank (Citi) turning bullish, arguing the move preserves capital and simplifies execution risk. That narrative supports multiple analysts raising targets and buyer interest. Netflix Stock Surges After Walking Away From Warner Deal
• Positive Sentiment: Content partnerships: Netflix signed an exclusive multi‑year documentary deal with Warner Music Group to mine WMG’s artist catalog for films/series — a steady stream of premium, exclusive music-related content could lift engagement and differentiate the service. Netflix, Warner Music deal
• Positive Sentiment: Live events strategy: Netflix is pushing into live K‑pop events (notably the BTS comeback livestream) and sees more opportunity in Korea — if monetized successfully these events can add new revenue streams and global engagement spikes. Netflix sees more prospects for live events
• Neutral Sentiment: New programming: Netflix and Higher Ground/Obamas are producing an eight-episode series about the FTX collapse — high-profile nonfiction can draw viewers but may also court controversy; content upside is balanced by reputational risk. Netflix FTX series
• Negative Sentiment: Operational worries: several outlets flagged slowing paid-subscriber growth (markedly weaker YoY) and a planned increase in 2026 content spending — the combination raises concerns about near-term margin pressure and execution on content ROI. Subscriber growth stalls
• Negative Sentiment: Volatility & valuation questions: commentary and headlines show recent big swings (both rallies and pullbacks), with some analysts highlighting mixed signals on valuation and the stock falling more steeply than the market on certain days — this keeps risk premia elevated. Netflix falls more steeply than market

Insider Transactions at Netflix

In related news, CFO Spencer Adam Neumann sold 28,630 shares of the company’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $97.00, for a total value of $2,777,110.00. Following the transaction, the chief financial officer owned 73,787 shares in the company, valued at $7,157,339. The trade was a 27.95% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction dated Tuesday, February 10th. The shares were sold at an average price of $83.24, for a total transaction of $2,273,450.88. Following the sale, the chief executive officer directly owned 122,140 shares in the company, valued at $10,166,933.60. This trade represents a 18.27% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 1,520,133 shares of company stock valued at $137,259,786. 1.37% of the stock is currently owned by corporate insiders.

Netflix Stock Performance

Shares of NFLX opened at $91.82 on Monday. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51. The business’s 50 day moving average price is $86.87 and its 200-day moving average price is $101.69. Netflix, Inc. has a 52 week low of $75.01 and a 52 week high of $134.12. The stock has a market cap of $387.68 billion, a P/E ratio of 36.34, a P/E/G ratio of 1.41 and a beta of 1.68.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating analysts’ consensus estimates of $0.55 by $0.01. The company had revenue of $12.05 billion during the quarter, compared to analyst estimates of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm’s revenue for the quarter was up 17.6% on a year-over-year basis. During the same quarter last year, the company earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. Equities research analysts anticipate that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.

Analyst Upgrades and Downgrades

Several research firms have weighed in on NFLX. Piper Sandler reaffirmed a “positive” rating and set a $103.00 price objective (down from $140.00) on shares of Netflix in a research report on Wednesday, January 21st. President Capital raised their target price on Netflix from $120.00 to $133.00 and gave the company a “buy” rating in a research note on Monday, March 2nd. Bank of America dropped their price target on Netflix from $149.00 to $125.00 and set a “buy” rating on the stock in a research report on Friday, March 6th. Huber Research raised Netflix from a “strong sell” rating to a “strong-buy” rating in a research note on Friday, February 27th. Finally, Barclays began coverage on Netflix in a report on Monday, March 2nd. They issued an “equal weight” rating and a $115.00 price objective for the company. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and thirteen have given a Hold rating to the company. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $114.35.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.