180 Wealth Advisors LLC Boosts Holdings in ServiceNow, Inc. $NOW

180 Wealth Advisors LLC grew its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 456.6% in the fourth quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 7,341 shares of the information technology services provider’s stock after acquiring an additional 6,022 shares during the quarter. 180 Wealth Advisors LLC’s holdings in ServiceNow were worth $1,125,000 at the end of the most recent quarter.

Several other hedge funds have also modified their holdings of NOW. Kilter Group LLC purchased a new position in shares of ServiceNow in the 2nd quarter worth $25,000. IAG Wealth Partners LLC increased its stake in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares during the last quarter. Total Investment Management Inc. acquired a new stake in ServiceNow during the second quarter worth about $31,000. Bogart Wealth LLC raised its holdings in shares of ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after purchasing an additional 15 shares during the period. Finally, Wealth Watch Advisors INC acquired a new position in shares of ServiceNow in the 3rd quarter valued at about $29,000. 87.18% of the stock is owned by institutional investors and hedge funds.

Insider Activity

In other ServiceNow news, insider Paul Fipps sold 3,696 shares of ServiceNow stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the completion of the transaction, the insider owned 8,061 shares of the company’s stock, valued at $820,367.97. The trade was a 31.44% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this link. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider directly owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by insiders.

Analysts Set New Price Targets

Several equities research analysts have issued reports on the stock. Weiss Ratings reiterated a “hold (c)” rating on shares of ServiceNow in a research note on Thursday, January 22nd. Wells Fargo & Company set a $225.00 price objective on ServiceNow and gave the company an “overweight” rating in a research report on Thursday, January 8th. Royal Bank Of Canada reduced their price objective on ServiceNow from $185.00 to $150.00 and set an “outperform” rating on the stock in a research note on Monday, February 9th. Cantor Fitzgerald reaffirmed an “overweight” rating and issued a $200.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. Finally, The Goldman Sachs Group set a $216.00 target price on ServiceNow in a report on Monday, February 2nd. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $192.61.

ServiceNow Trading Up 0.4%

NOW opened at $110.86 on Tuesday. ServiceNow, Inc. has a 12-month low of $98.00 and a 12-month high of $211.48. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The stock has a market capitalization of $115.96 billion, a PE ratio of 66.46, a P/E/G ratio of 1.87 and a beta of 0.99. The firm’s fifty day moving average price is $115.29 and its 200 day moving average price is $152.12.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company’s revenue was up 20.7% on a year-over-year basis. During the same quarter in the previous year, the firm earned $0.73 EPS. As a group, research analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current fiscal year.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.