ServiceNow, Inc. $NOW Shares Acquired by Congress Asset Management Co.

Congress Asset Management Co. boosted its stake in ServiceNow, Inc. (NYSE:NOW) by 385.4% in the fourth quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 847,477 shares of the information technology services provider’s stock after buying an additional 672,898 shares during the period. ServiceNow accounts for 0.9% of Congress Asset Management Co.’s portfolio, making the stock its 25th biggest holding. Congress Asset Management Co. owned about 0.08% of ServiceNow worth $129,825,000 as of its most recent filing with the Securities & Exchange Commission.

Several other large investors have also recently bought and sold shares of the stock. Sei Investments Co. raised its holdings in ServiceNow by 7.1% during the third quarter. Sei Investments Co. now owns 396,517 shares of the information technology services provider’s stock worth $364,903,000 after purchasing an additional 26,241 shares in the last quarter. Jacobs & Co. CA increased its position in shares of ServiceNow by 477.3% during the 4th quarter. Jacobs & Co. CA now owns 60,245 shares of the information technology services provider’s stock valued at $9,228,000 after purchasing an additional 49,809 shares during the period. Temasek Holdings Private Ltd increased its position in shares of ServiceNow by 29.8% during the 3rd quarter. Temasek Holdings Private Ltd now owns 117,005 shares of the information technology services provider’s stock valued at $107,677,000 after purchasing an additional 26,850 shares during the period. Union Bancaire Privee UBP SA raised its stake in shares of ServiceNow by 444.9% in the 4th quarter. Union Bancaire Privee UBP SA now owns 321,331 shares of the information technology services provider’s stock worth $46,834,000 after buying an additional 262,362 shares in the last quarter. Finally, MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its stake in shares of ServiceNow by 27.1% in the 3rd quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 269,379 shares of the information technology services provider’s stock worth $250,196,000 after buying an additional 57,423 shares in the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analyst reaffirmation and bullish outlook — Citizens reiterated a Market Outperform rating and $260 price target, citing ServiceNow’s customer relationships, architecture and its “AI Control Tower” positioning for the agentic era. This endorsement supports longer-term upside expectations. Article Title
• Positive Sentiment: Platform ecosystem expansion — Novaworks launched an AI-native HCM operating system built on ServiceNow and raised an $8M seed round with participation from ServiceNow Ventures, extending ServiceNow’s Total Workforce Management narrative and increasing potential monetization paths for HR use-cases on the core platform. Article Title
• Positive Sentiment: Investor conviction pieces argue buy-the-dip — multiple retail-focused pieces make the case that ServiceNow’s workflow moat and proprietary data make it resilient versus AI disruption, helping attract buyers during the broader SaaS sell-off. Article Title
• Neutral Sentiment: Comparative analyst pieces highlight both opportunity and competition — coverage comparing MongoDB (MDB) and ServiceNow notes both ride enterprise AI demand but differ on growth visibility and monetization pace; the pieces underline upside potential but also competitive dynamics to monitor. Article Title
• Neutral Sentiment: Ticker/name noise from unrelated firms — a separate firm (NowVertical, TSXV: NOW) announced an engagement expansion; investors should note this is a different company but it can create occasional search/ticker noise. Article Title
• Negative Sentiment: Sectorwide AI/SaaS pressure remains a headwind — articles and market commentary note an ongoing SaaS sell-off driven by AI disruption fears; even high-quality names like ServiceNow can trade lower or underperform near-term while investors reassess multiples and adoption timing. Article Title

Analyst Upgrades and Downgrades

Several brokerages recently weighed in on NOW. Guggenheim raised ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Deutsche Bank Aktiengesellschaft set a $180.00 price target on shares of ServiceNow in a research report on Thursday, January 29th. TD Cowen cut their price target on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating for the company in a report on Thursday, January 29th. BMO Capital Markets reduced their price objective on shares of ServiceNow from $175.00 to $170.00 and set an “outperform” rating for the company in a research report on Thursday, January 29th. Finally, Sanford C. Bernstein reaffirmed an “outperform” rating on shares of ServiceNow in a research note on Thursday, January 29th. Three analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow currently has an average rating of “Moderate Buy” and an average price target of $192.61.

Insider Transactions at ServiceNow

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the sale, the insider owned 26,314 shares in the company, valued at $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 16,237 shares of company stock valued at $1,697,162 over the last ninety days. Corporate insiders own 0.34% of the company’s stock.

ServiceNow Trading Up 0.4%

NYSE:NOW opened at $110.86 on Tuesday. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a 1-year low of $98.00 and a 1-year high of $211.48. The firm has a market capitalization of $115.96 billion, a price-to-earnings ratio of 66.46, a price-to-earnings-growth ratio of 1.87 and a beta of 0.99. The stock has a fifty day simple moving average of $115.29 and a 200 day simple moving average of $152.12.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. During the same quarter last year, the business posted $0.73 EPS. ServiceNow’s revenue was up 20.7% on a year-over-year basis. Sell-side analysts forecast that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.