Daymark Wealth Partners LLC Has $9.16 Million Stake in Salesforce Inc. $CRM

Daymark Wealth Partners LLC lessened its position in Salesforce Inc. (NYSE:CRM) by 62.6% in the fourth quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 34,573 shares of the CRM provider’s stock after selling 57,799 shares during the period. Daymark Wealth Partners LLC’s holdings in Salesforce were worth $9,159,000 at the end of the most recent quarter.

Other large investors have also recently bought and sold shares of the company. Board of the Pension Protection Fund bought a new stake in shares of Salesforce during the fourth quarter worth about $26,000. Evolution Wealth Management Inc. bought a new position in Salesforce in the 2nd quarter valued at approximately $27,000. Marquette Asset Management LLC bought a new position in Salesforce in the 3rd quarter valued at approximately $26,000. Texas Capital Bancshares Inc TX acquired a new stake in Salesforce during the 3rd quarter worth approximately $28,000. Finally, Country Trust Bank boosted its position in Salesforce by 658.8% during the 2nd quarter. Country Trust Bank now owns 129 shares of the CRM provider’s stock worth $35,000 after buying an additional 112 shares during the period. 80.43% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

CRM has been the subject of several recent research reports. KeyCorp decreased their price target on shares of Salesforce from $400.00 to $300.00 and set an “overweight” rating for the company in a research report on Tuesday, February 24th. Wells Fargo & Company cut their price target on shares of Salesforce from $235.00 to $210.00 and set an “equal weight” rating on the stock in a report on Thursday, February 26th. Piper Sandler reissued an “overweight” rating and issued a $250.00 price objective (down from $280.00) on shares of Salesforce in a research note on Thursday, February 26th. Wedbush restated an “outperform” rating and issued a $375.00 price objective on shares of Salesforce in a report on Tuesday, February 24th. Finally, Jefferies Financial Group lowered their target price on Salesforce from $375.00 to $250.00 and set a “buy” rating for the company in a research report on Monday, February 23rd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have assigned a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, Salesforce currently has an average rating of “Moderate Buy” and an average price target of $280.21.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Management is aggressively repurchasing shares—buybacks have been expanded and management has signaled large, debt‑funded repurchases to support EPS and return capital, which can underpin the stock. Why Salesforce’s ‘AI Problem’ Is Actually Its Greatest Opportunity
• Positive Sentiment: Coverage of institutional buying and contrarian investors points to smart‑money accumulation amid the selloff, suggesting some intraday/support buying interest. The Smart Money Is Buying the Tech Stocks Retail Investors Are Panic-Selling
• Positive Sentiment: Product expansion: Salesforce built Agentforce for small business into its Suites, supporting cross‑sell and ARR growth in SMB segments. Agentforce for Small Business is Now Built Into Salesforce Suites
• Neutral Sentiment: Partner/ecosystem news: PROLIM rebranded an acquisition to expand Salesforce and Snowflake consulting capabilities—incremental channel/implementation tailwind but not company‑moving. PROLIM Expands Global Salesforce, Snowflake, and Industrial AI Capabilities
• Neutral Sentiment: Analyst coverage remains mixed-to-favorable overall (consensus around “moderate buy”), which may limit further downdrafts if guidance stabilizes. Salesforce Inc. Given Average Rating of “Moderate Buy” by Analysts
• Negative Sentiment: Revenue miss: reports say Salesforce posted its first revenue shortfall in nearly 20 years—this surprised investors and is the primary driver of today’s selling pressure. Salesforce (CRM) Tumbles 6% Following First Revenue Shortfall in Nearly Two Decades
• Negative Sentiment: AI jitters: renewed market concern that AI could disrupt software revenue models has hit large SaaS names, prompting a sectorwide selloff that’s hurting CRM alongside peers like ServiceNow. Salesforce and Other Software Stocks Are Plummeting as AI Jitters Return
• Negative Sentiment: Analyst action and comparisons: a notable price-target cut and media coverage framing today’s move as a broad “obliteration” amplified selling pressure. Why Salesforce (CRM) shares are getting obliterated today Northland lowers PT on Salesforce (CRM) stock
• Negative Sentiment: Sector contagion: articles note simultaneous drops in major enterprise software names, indicating risk‑off flows rather than CRM‑specific fundamentals alone. ServiceNow and Salesforce Fall 5%: Is the Market Mispricing Both NOW and CRM?

Insider Activity

In other Salesforce news, Director David Blair Kirk bought 2,570 shares of the firm’s stock in a transaction dated Wednesday, March 18th. The stock was bought at an average cost of $194.62 per share, with a total value of $500,173.40. Following the completion of the transaction, the director directly owned 13,689 shares in the company, valued at approximately $2,664,153.18. The trade was a 23.11% increase in their position. The purchase was disclosed in a document filed with the SEC, which can be accessed through this link. Also, Director Neelie Kroes sold 3,893 shares of the company’s stock in a transaction dated Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total transaction of $929,259.10. Following the completion of the sale, the director owned 7,299 shares in the company, valued at $1,742,271.30. This represents a 34.78% decrease in their position. The disclosure for this sale is available in the SEC filing. Corporate insiders own 3.00% of the company’s stock.

Salesforce Trading Down 6.4%

NYSE CRM opened at $182.65 on Wednesday. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18. Salesforce Inc. has a 52 week low of $174.57 and a 52 week high of $296.05. The business has a 50 day moving average price of $201.47 and a 200-day moving average price of $232.05. The company has a market cap of $168.58 billion, a price-to-earnings ratio of 23.39, a P/E/G ratio of 1.42 and a beta of 1.29.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The company had revenue of $11.20 billion for the quarter, compared to analysts’ expectations of $11.18 billion. During the same period last year, the business earned $2.78 EPS. Salesforce’s quarterly revenue was up 12.1% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. As a group, equities analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th will be paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.0%. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date of this dividend is Thursday, April 9th. Salesforce’s payout ratio is 21.25%.

Salesforce announced that its board has approved a share repurchase plan on Monday, March 16th that authorizes the company to repurchase $25.00 billion in shares. This repurchase authorization authorizes the CRM provider to repurchase up to 14.1% of its shares through open market purchases. Shares repurchase plans are often a sign that the company’s management believes its stock is undervalued.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.