Rep. Tim Moore Buys Harley-Davidson, Inc. (NYSE:HOG) Shares

Representative Tim Moore (Republican-North Carolina) recently bought shares of Harley-Davidson, Inc. (NYSE:HOG). In a filing disclosed on March 24th, the Representative disclosed that they had bought between $15,001 and $50,000 in Harley-Davidson stock on March 12th.

Representative Tim Moore also recently made the following trade(s):

• Purchased $15,001 – $50,000 in shares of Cracker Barrel Old Country Store (NASDAQ:CBRL) on 3/23/2026.
• Purchased $15,001 – $50,000 in shares of LGI Homes (NASDAQ:LGIH) on 3/20/2026.
• Purchased $50,001 – $100,000 in shares of LGI Homes (NASDAQ:LGIH) on 3/19/2026.
• Purchased $15,001 – $50,000 in shares of LGI Homes (NASDAQ:LGIH) on 3/18/2026.
• Sold $15,001 – $50,000 in shares of Krispy Kreme (NASDAQ:DNUT) on 3/17/2026.
• Purchased $1,001 – $15,000 in shares of Simply Good Foods (NASDAQ:SMPL) on 3/13/2026.
• Purchased $15,001 – $50,000 in shares of LGI Homes (NASDAQ:LGIH) on 3/12/2026.
• Sold $1,001 – $15,000 in shares of Coinbase Global (NASDAQ:COIN) on 2/18/2026.
• Purchased $1,001 – $15,000 in shares of Krispy Kreme (NASDAQ:DNUT) on 2/12/2026.
• Purchased $15,001 – $50,000 in shares of Simply Good Foods (NASDAQ:SMPL) on 2/11/2026.

Harley-Davidson Price Performance

Shares of NYSE:HOG opened at $18.49 on Thursday. Harley-Davidson, Inc. has a twelve month low of $17.09 and a twelve month high of $31.25. The stock’s 50 day moving average is $19.39 and its 200-day moving average is $23.06. The company has a quick ratio of 1.83, a current ratio of 2.10 and a debt-to-equity ratio of 0.52. The firm has a market capitalization of $2.07 billion, a price-to-earnings ratio of 7.08 and a beta of 1.42.

Harley-Davidson (NYSE:HOG) last announced its quarterly earnings results on Tuesday, February 10th. The company reported ($2.44) EPS for the quarter, missing analysts’ consensus estimates of ($0.92) by ($1.52). Harley-Davidson had a net margin of 8.03% and a return on equity of 10.27%. The business had revenue of $496.16 million for the quarter, compared to the consensus estimate of $482.21 million. During the same quarter last year, the firm posted ($0.93) EPS. The business’s revenue for the quarter was down 9.8% compared to the same quarter last year. Sell-side analysts forecast that Harley-Davidson, Inc. will post 3.44 EPS for the current fiscal year.

Harley-Davidson Increases Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, March 17th. Stockholders of record on Monday, March 2nd were given a dividend of $0.1875 per share. The ex-dividend date of this dividend was Monday, March 2nd. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.18. This represents a $0.75 dividend on an annualized basis and a dividend yield of 4.1%. Harley-Davidson’s payout ratio is currently 28.74%.

Wall Street Analysts Forecast Growth

A number of research analysts have recently issued reports on the stock. Zacks Research cut shares of Harley-Davidson from a “hold” rating to a “strong sell” rating in a report on Thursday, February 12th. Weiss Ratings cut shares of Harley-Davidson from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Monday, March 2nd. Wall Street Zen lowered Harley-Davidson from a “hold” rating to a “sell” rating in a report on Saturday, March 7th. DA Davidson lowered their price objective on Harley-Davidson from $30.00 to $25.00 and set a “buy” rating for the company in a research note on Thursday, February 12th. Finally, Citigroup dropped their target price on Harley-Davidson from $28.00 to $23.00 and set a “neutral” rating on the stock in a report on Wednesday, January 14th. One research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, four have assigned a Hold rating and four have issued a Sell rating to the stock. According to data from MarketBeat.com, Harley-Davidson has an average rating of “Hold” and a consensus target price of $21.67.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the company. EverSource Wealth Advisors LLC grew its holdings in Harley-Davidson by 139.0% during the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock valued at $26,000 after purchasing an additional 549 shares during the period. Pinnacle Holdings LLC bought a new stake in shares of Harley-Davidson in the fourth quarter valued at $30,000. Fifth Third Bancorp raised its stake in shares of Harley-Davidson by 48.9% in the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock valued at $36,000 after buying an additional 579 shares during the period. Geneos Wealth Management Inc. lifted its position in shares of Harley-Davidson by 153.8% during the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after buying an additional 1,278 shares during the last quarter. Finally, Westfuller Advisors LLC purchased a new position in shares of Harley-Davidson during the 3rd quarter valued at $67,000. 85.10% of the stock is currently owned by hedge funds and other institutional investors.

Insider Activity

In other news, Director Rafeh Masood acquired 2,775 shares of the stock in a transaction that occurred on Friday, February 27th. The shares were acquired at an average cost of $18.00 per share, for a total transaction of $49,950.00. Following the purchase, the director owned 7,480 shares of the company’s stock, valued at approximately $134,640. The trade was a 58.98% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director James D. Farley, Jr. sold 6,454 shares of the company’s stock in a transaction dated Wednesday, February 25th. The shares were sold at an average price of $18.71, for a total transaction of $120,754.34. Following the sale, the director directly owned 16,205 shares in the company, valued at approximately $303,195.55. This trade represents a 28.48% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Company insiders own 0.93% of the company’s stock.

About Representative Moore

Timothy K. Moore (Republican Party) is a member of the U.S. House, representing North Carolina’s 14th Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Moore (Republican Party) ran for election to the U.S. House to represent North Carolina’s 14th Congressional District. He won in the general election on November 5, 2024.

Moore served as speaker of the House from 2015 to 2025.

Timothy Moore earned his B.A. from the University of North Carolina-Chapel Hill in 1992 and his J.D. from the Oklahoma City University School of Law in 1995. His professional experience includes working as an attorney.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.