Alphabet Inc. $GOOG Shares Acquired by Diversified Trust Co.

Diversified Trust Co. boosted its position in Alphabet Inc. (NASDAQ:GOOG) by 6.8% in the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 112,465 shares of the information services provider’s stock after purchasing an additional 7,158 shares during the period. Alphabet comprises 0.6% of Diversified Trust Co.’s investment portfolio, making the stock its 24th biggest position. Diversified Trust Co.’s holdings in Alphabet were worth $35,292,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Tradewinds LLC. increased its holdings in Alphabet by 2,134.8% during the 3rd quarter. Tradewinds LLC. now owns 45,098 shares of the information services provider’s stock valued at $10,984,000 after acquiring an additional 43,080 shares in the last quarter. Atlantic Union Bankshares Corp lifted its holdings in shares of Alphabet by 31.3% in the third quarter. Atlantic Union Bankshares Corp now owns 354,529 shares of the information services provider’s stock valued at $86,345,000 after purchasing an additional 84,553 shares in the last quarter. Baltimore Washington Financial Advisors Inc. grew its position in shares of Alphabet by 0.9% in the third quarter. Baltimore Washington Financial Advisors Inc. now owns 221,391 shares of the information services provider’s stock valued at $53,920,000 after purchasing an additional 2,009 shares during the last quarter. CWA Asset Management Group LLC grew its position in shares of Alphabet by 2.2% in the third quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock valued at $38,272,000 after purchasing an additional 3,444 shares during the last quarter. Finally, American National Bank of Texas purchased a new position in shares of Alphabet during the 3rd quarter worth approximately $900,000. 27.26% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several research analysts recently issued reports on GOOG shares. DZ Bank upgraded Alphabet to a “strong-buy” rating in a research report on Monday, February 16th. JPMorgan Chase & Co. increased their target price on Alphabet from $385.00 to $395.00 and gave the company an “overweight” rating in a report on Thursday, February 5th. Scotiabank reissued an “outperform” rating and set a $400.00 price target (up from $375.00) on shares of Alphabet in a research report on Thursday, February 5th. Weiss Ratings reissued a “buy (b)” rating on shares of Alphabet in a report on Wednesday, January 21st. Finally, Citigroup reaffirmed a “market outperform” rating on shares of Alphabet in a research note on Wednesday, December 17th. Nine research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating and three have assigned a Hold rating to the company. Based on data from MarketBeat.com, Alphabet has a consensus rating of “Buy” and an average target price of $345.71.

Alphabet Stock Up 0.1%

GOOG opened at $289.59 on Thursday. Alphabet Inc. has a 12 month low of $142.66 and a 12 month high of $350.15. The business has a 50-day moving average of $315.11 and a two-hundred day moving average of $294.83. The company has a debt-to-equity ratio of 0.11, a current ratio of 2.01 and a quick ratio of 2.01. The stock has a market capitalization of $3.50 trillion, a price-to-earnings ratio of 26.79, a price-to-earnings-growth ratio of 1.69 and a beta of 1.10.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings data on Thursday, February 5th. The information services provider reported $2.82 earnings per share for the quarter, topping the consensus estimate of $2.59 by $0.23. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The business had revenue of $113.83 billion for the quarter, compared to analyst estimates of $111.24 billion. During the same period in the prior year, the firm posted $2.15 EPS. The company’s revenue was up 18.0% on a year-over-year basis. On average, research analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, March 16th. Investors of record on Monday, March 9th were given a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, March 9th. This represents a $0.84 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio is 7.77%.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: DeepMind/robotics partnership expands commercial uses for Gemini models and underscores Alphabet’s leadership in agentic AI — a near‑term narrative investors reward. Google partners with Agile Robots
• Positive Sentiment: Google Cloud wins and industry deals (Openreach, BMO tokenization) reinforce enterprise monetization of AI/Cloud, supporting revenue growth that analysts cite in upgraded price targets. Openreach taps Google AI
• Neutral Sentiment: Technical and product improvements — lower‑memory AI algorithms and better AI‑generated music — improve efficiency and product appeal but are incremental for near‑term earnings. Google introduces new algos to reduce AI memory usage
• Neutral Sentiment: Regulatory/product initiatives in key markets — e.g., labeling verified investment apps in India — lower consumer‑risk friction but also signal more local compliance work for Google Play and services. Google to label verified investment apps in India
• Negative Sentiment: A Los Angeles jury found Google’s YouTube negligent in a social‑media addiction lawsuit — a small compensatory award now but a potential legal precedent that could multiply future litigation, settlement costs and regulatory scrutiny for platforms. That verdict has been the headline driver of earlier selling pressure. What did jury decide in social media case against Meta and Google?
• Negative Sentiment: Broader investor concerns — heavy AI capex, sector technical weakness and commentary about slide toward bear‑market territory — keep near‑term downside risk even as fundamentals improve. Google Stock Slides Toward Bear Market Territory

Insider Activity at Alphabet

In other Alphabet news, insider John Kent Walker sold 47,574 shares of Alphabet stock in a transaction on Tuesday, February 17th. The shares were sold at an average price of $301.45, for a total value of $14,341,182.30. Following the transaction, the insider owned 13,227 shares in the company, valued at $3,987,279.15. This trade represents a 78.25% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director John L. Hennessy sold 1,050 shares of the business’s stock in a transaction on Monday, March 16th. The shares were sold at an average price of $303.41, for a total transaction of $318,580.50. Following the sale, the director directly owned 4,631 shares of the company’s stock, valued at $1,405,091.71. This represents a 18.48% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 2,110,165 shares of company stock worth $118,134,117. Company insiders own 12.99% of the company’s stock.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.