NIKE (NYSE:NKE) Reaches New 12-Month Low After Analyst Downgrade

NIKE, Inc. (NYSE:NKE) hit a new 52-week low during trading on Thursday after Telsey Advisory Group lowered their price target on the stock from $72.00 to $65.00. Telsey Advisory Group currently has a market perform rating on the stock. NIKE traded as low as $51.95 and last traded at $52.0510, with a volume of 7759289 shares trading hands. The stock had previously closed at $52.98.

NKE has been the subject of a number of other reports. Raymond James Financial restated a “market perform” rating on shares of NIKE in a research report on Monday, December 15th. Oppenheimer reiterated an “outperform” rating on shares of NIKE in a research note on Wednesday, December 17th. BTIG Research decreased their price objective on NIKE from $100.00 to $90.00 and set a “buy” rating for the company in a report on Thursday, March 19th. Sanford C. Bernstein restated a “buy” rating on shares of NIKE in a research note on Thursday, March 5th. Finally, Deutsche Bank Aktiengesellschaft reduced their price target on NIKE from $67.00 to $54.00 and set a “hold” rating for the company in a research report on Monday. Twenty-two analysts have rated the stock with a Buy rating, ten have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $73.20.

Insider Activity at NIKE

In other NIKE news, CEO Elliott Hill bought 16,388 shares of NIKE stock in a transaction dated Monday, December 29th. The stock was acquired at an average cost of $61.10 per share, with a total value of $1,001,306.80. Following the purchase, the chief executive officer directly owned 241,587 shares in the company, valued at $14,760,965.70. This represents a 7.28% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available through the SEC website. 0.80% of the stock is owned by company insiders.

NIKE News Roundup

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Seeking Alpha highlights the turnaround is working — Q2 FY2026 EPS beat by 43%, strong running category growth and expectations that margin pressures are temporary; the note carries a $85 price target and Strong Buy view. Nike At 5-Year Lows: Why The Turnaround Is Already Working
• Positive Sentiment: Zacks argues Nike has the mix of factors that increase the likelihood of an earnings beat given its surprise history — this supports upside risk into the print. Will Nike (NKE) Beat Estimates Again in Its Next Earnings Report?
• Positive Sentiment: Bank of America reiterates a Buy and cites improving North America execution and potential tailwinds (World Cup product cycle) that could lift results despite global headwinds. Nike gaining traction in North America ahead of Q3 earnings, Bank of America says
• Neutral Sentiment: Zacks and other previews compile Wall Street estimates and key metrics to watch in the Q3 release (revenue mix, margins, China trends); these previews help set expectations but are not new catalysts. Stay Ahead of the Game With Nike (NKE) Q3 Earnings
• Neutral Sentiment: General earnings-prep pieces and trending-stock coverage note heavy investor attention ahead of the print; useful for sentiment context but not direct drivers. NIKE, Inc. (NKE) Is a Trending Stock
• Negative Sentiment: Telsey Advisory cut its price target to $65 and moved to Market Perform, signaling less near-term upside and contributing to weak sentiment. Telsey Advisory price target cut
• Negative Sentiment: Analysts and previews (Benzinga/Yahoo) warn of a Q3 sales decline and ~200bps gross-margin contraction driven by China softness, tariffs and inventory actions — these are the main near-term earnings risks. Nike Q3 Preview: Gross Margin Contract
• Negative Sentiment: Erste trimmed FY2026 EPS slightly; separate reports note bearish outlooks from institutions (Deutsche Bank commentary), adding to sell-side caution. Erste Group estimate cut / MarketBeat summary

Hedge Funds Weigh In On NIKE

Several hedge funds and other institutional investors have recently added to or reduced their stakes in NKE. Purpose Unlimited Inc. acquired a new stake in NIKE in the 4th quarter worth about $57,000. Cornerstone Planning LLC acquired a new position in shares of NIKE during the fourth quarter valued at approximately $1,431,000. Bank of New Hampshire lifted its position in shares of NIKE by 3,257.1% in the fourth quarter. Bank of New Hampshire now owns 1,175 shares of the footwear maker’s stock valued at $75,000 after acquiring an additional 1,140 shares in the last quarter. World Investment Advisors boosted its stake in shares of NIKE by 1.2% in the fourth quarter. World Investment Advisors now owns 54,578 shares of the footwear maker’s stock worth $3,477,000 after acquiring an additional 644 shares during the last quarter. Finally, ARP Global Capital Ltd acquired a new stake in shares of NIKE in the fourth quarter worth approximately $4,715,000. 64.25% of the stock is owned by hedge funds and other institutional investors.

NIKE Price Performance

The company has a quick ratio of 1.40, a current ratio of 2.06 and a debt-to-equity ratio of 0.50. The stock has a market capitalization of $77.02 billion, a PE ratio of 30.61, a PEG ratio of 2.79 and a beta of 1.27. The company has a 50-day moving average of $60.42 and a 200 day moving average of $64.26.

NIKE Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd will be given a $0.41 dividend. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.2%. The ex-dividend date is Monday, March 2nd. NIKE’s dividend payout ratio is 96.47%.

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).