Asempa Wealth Advisors Invests $898,000 in Amazon.com, Inc. $AMZN

Asempa Wealth Advisors acquired a new stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) in the 4th quarter, according to the company in its most recent disclosure with the SEC. The institutional investor acquired 3,890 shares of the e-commerce giant’s stock, valued at approximately $898,000.

A number of other hedge funds also recently bought and sold shares of AMZN. Fairway Wealth LLC increased its holdings in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com in the 3rd quarter worth $27,000. Bridge Generations Wealth Management LLC raised its holdings in shares of Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares during the period. Cooksen Wealth LLC raised its holdings in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares during the period. Finally, PayPay Securities Corp grew its holdings in shares of Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after purchasing an additional 96 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insider Buying and Selling at Amazon.com

In other news, CEO Matthew S. Garman sold 17,751 shares of the firm’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.22, for a total transaction of $3,642,860.22. Following the sale, the chief executive officer owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This trade represents a 65.37% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, VP Shelley Reynolds sold 2,695 shares of the business’s stock in a transaction that occurred on Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the sale, the vice president owned 119,780 shares of the company’s stock, valued at approximately $24,662,702. The trade was a 2.20% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 71,686 shares of company stock worth $14,688,739. 9.70% of the stock is currently owned by company insiders.

Analyst Upgrades and Downgrades

A number of brokerages have commented on AMZN. BMO Capital Markets reaffirmed an “outperform” rating and set a $310.00 target price (up from $304.00) on shares of Amazon.com in a research note on Tuesday, February 3rd. Monness Crespi & Hardt cut their price target on shares of Amazon.com from $300.00 to $280.00 and set a “buy” rating for the company in a report on Friday, February 6th. Roth Mkm reiterated a “buy” rating and issued a $295.00 price objective (up from $270.00) on shares of Amazon.com in a research report on Monday, January 26th. President Capital decreased their target price on shares of Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a research report on Tuesday, February 10th. Finally, Zacks Research lowered shares of Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Thursday, January 1st. One research analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $286.66.

Amazon.com Stock Performance

Shares of Amazon.com stock opened at $199.34 on Friday. The business has a 50-day simple moving average of $216.42 and a 200-day simple moving average of $225.20. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. Amazon.com, Inc. has a one year low of $161.38 and a one year high of $258.60. The company has a market cap of $2.14 trillion, a PE ratio of 27.80, a P/E/G ratio of 1.56 and a beta of 1.40.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same period last year, the business earned $1.86 EPS. The firm’s revenue was up 13.6% compared to the same quarter last year. On average, equities research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS AI demand and bank price‑target lifts — Citi and JPMorgan raised price targets and highlighted surging demand for AWS AI capacity, which supports Amazon’s high-margin cloud growth thesis. As Demand for AWS’ AI Surges, Citi and JPMorgan Raise Amazon Price Targets
• Positive Sentiment: Bull case from sell‑side: Bernstein and other analysts point to Amazon as an AI/cloud winner alongside Nvidia, reinforcing longer‑term AI revenue upside for AWS and custom silicon. Bernstein Says Qualcomm Isn’t an AI Winner…
• Positive Sentiment: Robotics/automation expansion — Amazon’s acquisition of Fauna Robotics (humanoid/consumer robotics) and continued investment in delivery/warehouse automation support cost savings and longer‑term efficiency gains for logistics. Deal Dispatch: Amazon Acquires Fauna Robotics
• Neutral Sentiment: Analyst upgrades and mixed estimates — Several analysts and firms have reiterated buy ratings or nudged targets higher (including JPMorgan, Citigroup, Tigress), while small estimate tweaks from the likes of Erste show modest model revisions rather than a major shift. Amazon.com Stock Price Expected to Rise, Tigress Financial Analyst Says
• Neutral Sentiment: Prime/fulfillment pilots could broaden reach — Tests that let merchants offer Prime shipping externally (multi‑channel fulfillment) may expand Prime’s ecosystem, but benefits will be gradual. Amazon testing Prime benefits on third‑party sites
• Negative Sentiment: Executive departures at Annapurna Labs / Trainium chip team — Reports of a senior AI‑chip product leader leaving (a second notable exit in months) raise execution and timeline concerns for Amazon’s custom silicon initiatives. Amazon AI chip product leader leaves Annapurna Labs faces second executive exit
• Negative Sentiment: Macro and market risk — Rising crude oil and Middle East uncertainty have dragged markets lower and hit tech stocks broadly this week, amplifying downside pressure on AMZN despite company‑specific positives. US Equity Markets End Lower After Crude Oil Climbs Tech stocks suffer worst week in nearly a year
• Negative Sentiment: AI capex / credit concerns — Coverage highlighting a large AI‑related debt build and investor unease about heavy AI capex can pressure sentiment while Amazon invests aggressively in GPUs, data centers, and custom chips. AI debt tsunami and JPMorgan risk tools
• Negative Sentiment: Sentiment risks from capex/guidance and insider sales — Articles flag higher capex guidance as a near‑term headwind, and visible insider selling activity can add to short‑term downside pressure. Key Risks To Watch Insider selling and market impact data

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.