Zebra Technologies Corporation (NASDAQ:ZBRA) Given Consensus Recommendation of “Moderate Buy” by Analysts

Zebra Technologies Corporation (NASDAQ:ZBRA) has been assigned a consensus rating of “Moderate Buy” from the eleven analysts that are covering the firm, Marketbeat Ratings reports. Five investment analysts have rated the stock with a hold recommendation, five have assigned a buy recommendation and one has assigned a strong buy recommendation to the company. The average 1 year target price among brokerages that have issued ratings on the stock in the last year is $330.8750.

ZBRA has been the topic of several analyst reports. Truist Financial dropped their price objective on Zebra Technologies from $331.00 to $291.00 and set a “hold” rating on the stock in a report on Thursday, December 18th. Zacks Research upgraded Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research note on Friday, February 20th. Citigroup lifted their price target on shares of Zebra Technologies from $311.00 to $315.00 and gave the stock a “neutral” rating in a research note on Friday, February 13th. Robert W. Baird cut their price target on shares of Zebra Technologies from $350.00 to $300.00 and set an “outperform” rating on the stock in a report on Monday, March 30th. Finally, UBS Group reiterated a “buy” rating and set a $335.00 price objective on shares of Zebra Technologies in a research note on Friday, February 13th.

Insider Activity

In other news, insider Cristen L. Kogl sold 145 shares of the company’s stock in a transaction dated Thursday, March 5th. The shares were sold at an average price of $235.71, for a total value of $34,177.95. Following the sale, the insider owned 23,687 shares in the company, valued at approximately $5,583,262.77. This represents a 0.61% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Company insiders own 0.84% of the company’s stock.

Institutional Trading of Zebra Technologies

Institutional investors and hedge funds have recently bought and sold shares of the company. Ameriflex Group Inc. acquired a new position in shares of Zebra Technologies in the 3rd quarter worth approximately $26,000. Garner Asset Management Corp acquired a new stake in shares of Zebra Technologies during the 4th quarter valued at approximately $30,000. Johnson Financial Group Inc. raised its position in shares of Zebra Technologies by 330.3% during the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock valued at $34,000 after acquiring an additional 109 shares in the last quarter. SBI Securities Co. Ltd. lifted its stake in Zebra Technologies by 164.8% during the fourth quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock worth $35,000 after purchasing an additional 89 shares during the last quarter. Finally, CYBER HORNET ETFs LLC bought a new position in Zebra Technologies during the second quarter worth $39,000. Institutional investors and hedge funds own 91.03% of the company’s stock.

Zebra Technologies Stock Performance

NASDAQ:ZBRA opened at $202.84 on Friday. The firm has a 50-day moving average of $228.35 and a two-hundred day moving average of $254.99. The company has a debt-to-equity ratio of 0.66, a current ratio of 0.97 and a quick ratio of 0.58. The stock has a market cap of $9.98 billion, a P/E ratio of 24.83 and a beta of 1.65. Zebra Technologies has a 1-year low of $199.05 and a 1-year high of $352.66.

Zebra Technologies (NASDAQ:ZBRA) last announced its earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $4.34 by ($0.01). The business had revenue of $1.48 billion for the quarter, compared to analysts’ expectations of $1.47 billion. Zebra Technologies had a return on equity of 18.09% and a net margin of 7.76%.The firm’s revenue was up 10.6% compared to the same quarter last year. During the same period in the previous year, the firm posted $4.00 earnings per share. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. On average, research analysts expect that Zebra Technologies will post 13.71 earnings per share for the current fiscal year.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.