DA Davidson Downgrades NIKE (NYSE:NKE) to Neutral

NIKE (NYSE:NKE) was downgraded by equities research analysts at DA Davidson from a “buy” rating to a “neutral” rating in a research report issued on Thursday,MarketScreener reports. They currently have a $46.00 price target on the footwear maker’s stock, down from their previous price target of $72.00. DA Davidson’s price objective would indicate a potential upside of 4.08% from the stock’s current price.

Several other equities research analysts have also issued reports on NKE. Raymond James Financial reissued a “market perform” rating on shares of NIKE in a report on Monday, December 15th. JPMorgan Chase & Co. restated a “neutral” rating and set a $52.00 price objective on shares of NIKE in a research report on Wednesday. Royal Bank Of Canada reaffirmed a “buy” rating on shares of NIKE in a research note on Wednesday. Berenberg Bank reiterated a “neutral” rating and set a $70.00 price objective on shares of NIKE in a research report on Friday, December 19th. Finally, Truist Financial lowered their target price on shares of NIKE from $69.00 to $57.00 and set a “buy” rating on the stock in a report on Wednesday. Nineteen research analysts have rated the stock with a Buy rating, fifteen have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average target price of $63.42.

NIKE Trading Up 0.0%

Shares of NKE stock opened at $44.20 on Thursday. The firm has a fifty day moving average price of $58.43 and a 200-day moving average price of $63.19. NIKE has a 1 year low of $43.17 and a 1 year high of $80.17. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.14 and a quick ratio of 1.40. The company has a market cap of $65.43 billion, a price-to-earnings ratio of 29.27, a PEG ratio of 2.34 and a beta of 1.31.

NIKE (NYSE:NKE) last issued its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, topping analysts’ consensus estimates of $0.29 by $0.06. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The business had revenue of $11.28 billion during the quarter, compared to analysts’ expectations of $11.23 billion. During the same quarter in the prior year, the business posted $0.54 earnings per share. The business’s quarterly revenue was up .1% on a year-over-year basis. As a group, equities analysts predict that NIKE will post 2.05 earnings per share for the current year.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the business. Mizuho Markets Cayman LP acquired a new stake in shares of NIKE in the 3rd quarter worth $34,200,000. Exchange Traded Concepts LLC increased its position in NIKE by 697.5% during the 3rd quarter. Exchange Traded Concepts LLC now owns 228,889 shares of the footwear maker’s stock valued at $15,960,000 after buying an additional 200,187 shares in the last quarter. Strive Asset Management LLC acquired a new position in NIKE during the 3rd quarter valued at about $1,743,000. Soros Fund Management LLC grew its position in NIKE by 33.0% during the 2nd quarter. Soros Fund Management LLC now owns 302,320 shares of the footwear maker’s stock worth $21,477,000 after purchasing an additional 75,000 shares during the last quarter. Finally, Brighton Jones LLC increased its stake in NIKE by 54.6% during the 3rd quarter. Brighton Jones LLC now owns 104,791 shares of the footwear maker’s stock valued at $7,307,000 after purchasing an additional 37,019 shares in the last quarter. Hedge funds and other institutional investors own 64.25% of the company’s stock.

Trending Headlines about NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Dividend streak nears Dividend Aristocrat status — Nike paid a $0.41 quarterly dividend on April 1, 2026, marking 24 consecutive years of increases, which keeps income-oriented investors anchored to the stock. Can Nike Limp Across the Finish Line to Dividend Aristocrat Status?
• Positive Sentiment: Some firms still hold bullish/neutral views — DZ Bank reaffirmed a buy rating and Guggenheim left a $74 target, providing a limited positive counterpoint for longer‑term holders. DZ Bank Reiterates Buy Guggenheim $74 PT
• Neutral Sentiment: Mixed earnings read: Nike slightly beat EPS estimates but management’s guidance and commentary signaled a longer turnaround, making the near‑term outlook unclear for investors. Earnings and Guidance Summary
• Neutral Sentiment: Some analysts and outlets flag the stock as deeply oversold and a possible buy‑the‑dip candidate, but emphasize structural risks that could keep pressure on the shares. Oversold / Buy‑the‑Dip Coverage
• Negative Sentiment: Widespread analyst downgrades and price‑target cuts — multiple firms (Goldman Sachs, BofA, DA Davidson, Barclays, Truist, China Renaissance, Evercore ISI and others) have cut ratings or lowered targets, pressuring sentiment and amplifying selling. Goldman Sachs Downgrade
• Negative Sentiment: Weak forward guidance from the Q3 call drove a sharp intra‑day selloff (reports of ~15% declines after the update) as management signaled revenue and margin headwinds will persist. Earnings Call Highlights
• Negative Sentiment: China demand and direct‑to‑consumer (DTC) execution remain key trouble spots — several articles highlight that China weakness and a DTC reset are major drivers of the slowdown. China/DTC Coverage
• Negative Sentiment: Margin pressure from tariffs, restructuring costs and inventory moves could crimp profits even if revenue stabilizes, per margin‑analysis pieces. Margin Pressure Analysis
• Negative Sentiment: Shareholder litigation inquiry — a law firm is investigating potential misstatements around DTC strategy and disclosures, which adds legal risk and could prolong volatility. Investor Litigation Notice
• Negative Sentiment: Technical/market signals: the stock hit multi‑year lows on heavy volume and faces a weakened analyst consensus, increasing the chance of further downside until clearer signs of a sustained recovery appear. MarketBeat Analysis

About NIKE

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).