ServiceNow (NYSE:NOW) Price Target Lowered to $185.00 at BTIG Research

ServiceNow (NYSE:NOW) had its price target cut by BTIG Research from $200.00 to $185.00 in a research report report published on Tuesday,Benzinga reports. They currently have a buy rating on the information technology services provider’s stock.

NOW has been the topic of several other reports. Oppenheimer restated an “outperform” rating and set a $175.00 price target (down from $200.00) on shares of ServiceNow in a report on Wednesday, January 21st. Jefferies Financial Group cut their price target on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a report on Friday, January 23rd. Weiss Ratings restated a “hold (c)” rating on shares of ServiceNow in a report on Thursday, January 22nd. TD Cowen cut their price target on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a report on Thursday, January 29th. Finally, DA Davidson restated a “buy” rating and set a $220.00 price target on shares of ServiceNow in a report on Thursday, January 29th. Three analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $187.46.

ServiceNow Trading Down 2.0%

NYSE:NOW opened at $100.36 on Tuesday. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The firm has a 50-day moving average of $109.13 and a 200-day moving average of $145.54. The company has a market cap of $104.97 billion, a PE ratio of 60.17, a PEG ratio of 1.71 and a beta of 1.01. ServiceNow has a one year low of $98.00 and a one year high of $211.48.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same period in the previous year, the firm posted $0.73 earnings per share. As a group, equities research analysts expect that ServiceNow will post 8.93 EPS for the current fiscal year.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, insider Paul Fipps sold 9,641 shares of the business’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the transaction, the insider directly owned 11,757 shares in the company, valued at $1,245,419.01. The trade was a 45.06% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 16,237 shares of company stock worth $1,697,162 over the last three months. 0.34% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. J. Derek Lewis & Associates Inc. purchased a new stake in shares of ServiceNow during the 4th quarter valued at approximately $238,000. Stance Capital LLC grew its stake in ServiceNow by 456.7% in the 4th quarter. Stance Capital LLC now owns 8,050 shares of the information technology services provider’s stock valued at $1,233,000 after buying an additional 6,604 shares in the last quarter. Rockefeller Capital Management L.P. raised its holdings in ServiceNow by 649.2% during the 4th quarter. Rockefeller Capital Management L.P. now owns 515,470 shares of the information technology services provider’s stock valued at $78,965,000 after acquiring an additional 446,667 shares during the period. Bank of New Hampshire raised its holdings in ServiceNow by 401.9% during the 4th quarter. Bank of New Hampshire now owns 9,275 shares of the information technology services provider’s stock valued at $1,421,000 after acquiring an additional 7,427 shares during the period. Finally, Fund Advisors of America Inc FL bought a new stake in ServiceNow during the 4th quarter valued at $507,000. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Large enterprise partnership — DXC Technology announced a multiyear agreement to use the ServiceNow AI Platform to modernize core operations, a tangible enterprise-level win that supports future revenue and AI adoption. DXC Partners with ServiceNow
• Positive Sentiment: Partner ecosystem expansion — Naitiv launched as an AI-native consultancy built around ServiceNow, led by former ServiceNow executives; this deepens the partner network and targets industry-specific AI deployments (Property & Casualty insurance). Naitiv Launches
• Positive Sentiment: Institutional/investor buying signal — On CNBC’s Trade Tracker, portfolio manager Stephanie Link was reported buying more ServiceNow, which may provide short‑term buying support and signal conviction among some active managers. Stephanie Link Buys ServiceNow
• Neutral Sentiment: Value investors still holding — BNP notes value-oriented investors are maintaining positions in names including ServiceNow despite AI debate, indicating some long-term conviction but not immediate catalysts. Value Investors Holding
• Negative Sentiment: Analyst price-target cuts — Goldman Sachs trimmed its target from $216 to $188 (maintained Buy) and BTIG cut its target to $185 from $200; these headline changes increase downside risk and feed short-term selling pressure. Goldman Sachs Adjusts Price Target
• Negative Sentiment: Analyst caution on growth outlook — BTIG and other brokers cite scrutiny of FY26 revenue-growth guidance and Stifel has moved more cautious (while still Buy), highlighting investor concern about near‑term execution and growth deceleration. BTIG Price Target Cut
• Negative Sentiment: Governance headline — Reporting that the CEO’s compensation rose significantly in 2025 can be a near-term reputational drag for investors focused on cost discipline and stewardship. CEO Compensation Increase

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.