ServiceNow, Inc. $NOW Shares Bought by CCLA Investment Management

CCLA Investment Management grew its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 420.3% during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm owned 546,685 shares of the information technology services provider’s stock after purchasing an additional 441,604 shares during the period. CCLA Investment Management owned approximately 0.05% of ServiceNow worth $83,724,000 at the end of the most recent reporting period.

Other large investors also recently modified their holdings of the company. Brady Martz Wealth Solutions LLC increased its position in shares of ServiceNow by 1.3% in the third quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock valued at $775,000 after acquiring an additional 11 shares during the last quarter. Magnus Financial Group LLC increased its position in shares of ServiceNow by 1.9% in the third quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after acquiring an additional 11 shares during the last quarter. Avidian Wealth Enterprises LLC increased its position in shares of ServiceNow by 2.5% in the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock valued at $417,000 after acquiring an additional 11 shares during the last quarter. Regatta Capital Group LLC increased its holdings in ServiceNow by 1.9% during the third quarter. Regatta Capital Group LLC now owns 633 shares of the information technology services provider’s stock worth $583,000 after buying an additional 12 shares during the last quarter. Finally, Traveka Wealth LLC increased its holdings in ServiceNow by 3.8% during the third quarter. Traveka Wealth LLC now owns 330 shares of the information technology services provider’s stock worth $304,000 after buying an additional 12 shares during the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

A number of brokerages recently weighed in on NOW. Evercore restated an “outperform” rating and set a $175.00 target price (down from $225.00) on shares of ServiceNow in a report on Thursday, January 29th. Citigroup boosted their target price on shares of ServiceNow from $235.00 to $237.00 and gave the stock a “buy” rating in a report on Friday, January 30th. HSBC lowered their target price on shares of ServiceNow from $266.40 to $226.00 and set a “buy” rating on the stock in a report on Friday, January 30th. Jefferies Financial Group lowered their target price on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a report on Friday, January 23rd. Finally, Truist Financial set a $175.00 price target on ServiceNow in a research report on Thursday, February 5th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, five have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $187.46.

Insider Activity

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the transaction, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the transaction, the insider owned 11,757 shares in the company, valued at $1,245,419.01. This trade represents a 45.06% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders have sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is owned by insiders.

ServiceNow Price Performance

NYSE:NOW opened at $97.41 on Thursday. ServiceNow, Inc. has a one year low of $96.96 and a one year high of $211.48. The company has a market cap of $101.89 billion, a P/E ratio of 58.40, a P/E/G ratio of 1.71 and a beta of 1.01. The firm’s fifty day moving average price is $108.49 and its two-hundred day moving average price is $145.21. The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00.

ServiceNow (NYSE:NOW) last posted its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The company had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter in the prior year, the business earned $0.73 earnings per share. The firm’s revenue for the quarter was up 20.7% on a year-over-year basis. Equities analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Goldman Sachs keeps a buy rating on NOW, which provides institutional support for the shares despite recent volatility. Goldman Sachs Sticks to Its Buy Rating for ServiceNow
• Positive Sentiment: Industry checks suggest the Microsoft/Salesforce/ServiceNow sell‑off is overdone as CIOs move AI from experimentation to deployment — a near‑term narrative that supports upside if execution follows. Microsoft, Salesforce, ServiceNow Sell-Off Is Overdone: Dan Ives
• Positive Sentiment: New commercial momentum and partnerships (DXC multi‑year AI engagement; launch of Naitiv, an AI‑native ServiceNow consultancy) highlight enterprise demand and ecosystem expansion that could lift adoption and revenue over time. DXC Partners with ServiceNow on a New Wave of AI-first Enterprise Transformation Naitiv Launches as the First AI-Native ServiceNow Consultancy
• Positive Sentiment: Notable investors (e.g., Stephanie Link) adding to ServiceNow signals conviction from some active managers amid the pullback. Trade Tracker: Stephanie Link buys Marvell, more ServiceNow and sells Chevron
• Neutral Sentiment: Coverage pieces note software stocks are broadly discounted and compare NOW to peers like Snowflake — framing the pullback as both risk and potential buying opportunity depending on investor horizon. Should Investors Buy ServiceNow Stock Instead of Snowflake Stock?
• Neutral Sentiment: Analysts at Erste Group made a very small FY2027 EPS tweak — a modest data point rather than a major catalyst for direction near term.
• Negative Sentiment: BTIG cut its price target to $185 (from $200), signaling increased scrutiny of FY26 revenue growth; price‑target cuts reduce near‑term upside expectations. ServiceNow Price Target Cut to $185 by BTIG
• Negative Sentiment: Goldman also trimmed its price target (reported coverage), and the stock recently hit a 52‑week low — concrete indicators that analyst sentiment and market positioning have turned cautious. Servicenow stock hits 52-week low at 97.96 USD Goldman Sachs adjusts price target on ServiceNow to 188
• Negative Sentiment: Real‑time market coverage notes the share price dipped in the latest session amid the sector rout, reinforcing momentum‑driven selling pressure. ServiceNow (NOW) Stock Dips While Market Gains: Key Facts

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.