Hasbro Sees Unusually High Options Volume (NASDAQ:HAS)

Hasbro, Inc. (NASDAQ:HAS) saw some unusual options trading activity on Tuesday. Stock traders acquired 6,266 call options on the company. This represents an increase of 326% compared to the typical volume of 1,472 call options.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Hasbro beat Q2 expectations, reporting adjusted EPS of $1.28 versus $1.17 expected and revenue of $1.14 billion versus $1.07 billion expected, helped by a 27% jump in Wizards of the Coast and Digital Gaming sales and record Magic: The Gathering performance. Reuters article
• Positive Sentiment: Management raised fiscal 2026 revenue, profit and margin guidance, signaling confidence that demand for digital gaming and Magic: The Gathering can keep driving results despite a cautious consumer backdrop. WSJ article
• Positive Sentiment: Adult collectors, hobby gamers, and longtime fans are becoming a bigger growth engine for Hasbro, which suggests the company is benefiting from a more durable, higher-margin audience than traditional toy buyers. PYMNTS article
• Neutral Sentiment: Hasbro also announced a quarterly dividend of $0.70 per share, reinforcing its shareholder-return profile but not materially changing the near-term growth story. MarketBeat reference
• Negative Sentiment: Some commentary flagged a $56 million impairment charge tied to the company’s gaming strategy, reminding investors that not every part of Hasbro’s broader digital push is working smoothly. Kotaku article

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of HAS. CYBER HORNET ETFs LLC bought a new position in shares of Hasbro in the second quarter worth about $25,000. University of Texas Texas AM Investment Management Co. bought a new position in Hasbro in the 4th quarter valued at approximately $27,000. MUFG Securities EMEA plc acquired a new stake in Hasbro in the second quarter valued at approximately $28,000. Thurston Springer Miller Herd & Titak Inc. boosted its position in Hasbro by 1,190.0% in the second quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock valued at $32,000 after buying an additional 357 shares in the last quarter. Finally, Cedar Mountain Advisors LLC bought a new stake in shares of Hasbro during the first quarter worth $37,000. Institutional investors own 91.83% of the company’s stock.

Hasbro Stock Up 8.8%

Shares of HAS opened at $88.78 on Wednesday. Hasbro has a one year low of $69.50 and a one year high of $106.98. The company has a market cap of $12.56 billion, a P/E ratio of -53.48, a P/E/G ratio of 2.02 and a beta of 0.49. The company has a debt-to-equity ratio of 4.59, a current ratio of 1.65 and a quick ratio of 1.49. The firm has a 50 day simple moving average of $84.61 and a two-hundred day simple moving average of $90.29.

Hasbro (NASDAQ:HAS) last issued its earnings results on Tuesday, July 21st. The company reported $1.28 earnings per share for the quarter, beating analysts’ consensus estimates of $1.16 by $0.12. Hasbro had a positive return on equity of 174.64% and a negative net margin of 4.62%.The firm had revenue of $1.14 billion for the quarter, compared to the consensus estimate of $1.07 billion. During the same quarter last year, the business posted $1.30 EPS. The company’s revenue was up 16.2% compared to the same quarter last year. Research analysts forecast that Hasbro will post 6.04 EPS for the current fiscal year.

Hasbro Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 2nd. Investors of record on Wednesday, August 19th will be given a dividend of $0.70 per share. This represents a $2.80 annualized dividend and a dividend yield of 3.2%. The ex-dividend date is Wednesday, August 19th. Hasbro’s dividend payout ratio is currently -168.67%.

Wall Street Analysts Forecast Growth

A number of equities research analysts recently issued reports on the company. BNP Paribas Exane reduced their price target on Hasbro from $117.00 to $114.00 and set an “outperform” rating on the stock in a research report on Wednesday, July 15th. Wall Street Zen cut Hasbro from a “strong-buy” rating to a “buy” rating in a report on Saturday, May 16th. Weiss Ratings lowered Hasbro from a “hold (c-)” rating to a “sell (d+)” rating in a report on Monday, June 1st. Morgan Stanley raised their price target on Hasbro from $122.00 to $123.00 and gave the stock an “overweight” rating in a research report on Thursday, May 14th. Finally, Zacks Research downgraded Hasbro from a “strong-buy” rating to a “hold” rating in a research note on Monday, July 13th. One research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $109.71.

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.