Amazon.com, Inc. $AMZN Position Increased by Equitable Trust Co.

Posted by Defense World Staff on Jul 22nd, 2026

Equitable Trust Co. grew its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 17.2% during the first quarter, according to its most recent Form 13F filing with the SEC. The firm owned 182,411 shares of the e-commerce giant’s stock after purchasing an additional 26,716 shares during the period. Amazon.com accounts for 1.8% of Equitable Trust Co.’s portfolio, making the stock its 11th biggest position. Equitable Trust Co.’s holdings in Amazon.com were worth $37,991,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also modified their holdings of the business. MilWealth Group LLC grew its holdings in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after purchasing an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new stake in shares of Amazon.com during the 4th quarter worth approximately $45,000. Elkhorn Partners Limited Partnership lifted its holdings in shares of Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after purchasing an additional 180 shares during the last quarter. Fairway Wealth LLC lifted its holdings in shares of Amazon.com by 95.6% in the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock worth $51,000 after purchasing an additional 108 shares during the last quarter. Finally, Prudent Man Investment Management Inc. boosted its position in Amazon.com by 87.7% during the 4th quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 107 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com Stock Performance

Shares of AMZN opened at $247.55 on Wednesday. The firm has a 50-day moving average price of $250.08 and a 200 day moving average price of $236.20. The firm has a market capitalization of $2.66 trillion, a PE ratio of 29.61, a P/E/G ratio of 1.86 and a beta of 1.46. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business’s revenue for the quarter was up 16.6% on a year-over-year basis. During the same quarter last year, the business earned $1.59 earnings per share. On average, sell-side analysts anticipate that Amazon.com, Inc. will post 7.75 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth

Several equities research analysts have weighed in on AMZN shares. Rosenblatt Securities increased their target price on Amazon.com from $296.00 to $332.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. TD Cowen reaffirmed a “buy” rating and issued a $340.00 price objective (down from $350.00) on shares of Amazon.com in a report on Wednesday, July 8th. Stifel Nicolaus set a $319.00 target price on shares of Amazon.com and gave the company a “buy” rating in a research note on Thursday, April 30th. Guggenheim restated a “buy” rating and issued a $320.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Finally, Needham & Company LLC raised their price target on shares of Amazon.com from $265.00 to $300.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $312.91.

Check Out Our Latest Report on Amazon.com

Insiders Place Their Bets

In other Amazon.com news, VP Shelley Reynolds sold 2,363 shares of the business’s stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $262.38, for a total value of $620,003.94. Following the sale, the vice president directly owned 119,780 shares in the company, valued at approximately $31,427,876.40. The trade was a 1.93% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of the firm’s stock in a transaction dated Friday, May 22nd. The shares were sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the transaction, the senior vice president owned 41,190 shares of the company’s stock, valued at approximately $11,060,750.70. This trade represents a 18.37% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 144,274 shares of company stock valued at $38,716,204. 8.90% of the stock is currently owned by insiders.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon Business reached a $60 billion annualized sales run rate, with more than 1.8 million organizations joining in the first half of the year, reinforcing the strength of Amazon’s B2B platform. Amazon Business Hits $60 Billion in Annualized Sales
Positive Sentiment: Multiple articles highlighted Amazon as an attractive AI cloud stock, citing AWS growth, a lower valuation than Microsoft, and improving sentiment around Amazon’s AI infrastructure buildout. Amazon vs. Microsoft: Which AI Cloud Titan Is the Better Investment?
Positive Sentiment: Analysts and commentators continued to argue that Amazon is undervalued relative to its AI capex plans, with bullish takes focused on AWS, Trainium chips, and the company’s strategic position in artificial intelligence. Is Amazon.com (AMZN) Undervalued Following Its $200b AI Infrastructure Push?
Neutral Sentiment: Amazon also got publicity from Jeff Bezos-related and Amazon-marketplace stories, plus a new satellite-business finance hire, but these items are unlikely to move the stock much by themselves. Amazon taps Alexa executive as Leo satellite business’s first finance VP
Neutral Sentiment: Bill Ackman reportedly called Amazon a “cheap stock,” adding to the bullish long-term narrative, but this is more sentiment support than a direct catalyst. Bill Ackman Says META and AMZN Are ‘Cheap Stocks’ Despite Their Massive Size
Negative Sentiment: A separate report said Amazon may be losing some competitive edge on delivery speed, which could reinforce worries about retail margin pressure and execution. Amazon may be losing its biggest competitive edge
Negative Sentiment: Some coverage focused on Amazon’s large AI spending plans and shrinking free cash flow, suggesting investors are still skeptical that the capex will translate into near-term profits. Big Tech Is Minting Mountains of Cash — But Amazon’s Is Vanishing
Negative Sentiment: There was also an article warning that Amazon’s cash-flow picture needs watching ahead of earnings, keeping attention on whether the AI and cloud investments are paying off fast enough. Amazon’s (AMZN) AI Strategy Continues to Grow, but Cash Flow Needs Watching

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.