Rollins’ (ROL) “Neutral” Rating Reaffirmed at Bank of America

Bank of America reissued their neutral rating on shares of Rollins (NYSE:ROL) in a research note released on Thursday morning, Marketbeat.com reports. They currently have a $35.00 price objective on the business services provider’s stock, down from their previous price objective of $55.00.

ROL has been the subject of a number of other research reports. Weiss Ratings lowered Rollins from a “hold (c+)” rating to a “hold (c)” rating in a research note on Friday, June 26th. The Goldman Sachs Group restated a “buy” rating and issued a $67.00 price objective on shares of Rollins in a research report on Thursday, April 23rd. Wells Fargo & Company set a $46.00 price objective on Rollins and gave the stock an “equal weight” rating in a research note on Thursday, June 25th. Morgan Stanley cut their target price on Rollins from $70.00 to $65.00 and set an “overweight” rating for the company in a research report on Wednesday, July 8th. Finally, Loop Capital assumed coverage on Rollins in a research note on Monday, April 13th. They set a “hold” rating and a $56.00 target price on the stock. One equities research analyst has rated the stock with a Strong Buy rating, six have given a Buy rating and ten have given a Hold rating to the stock. According to MarketBeat, the company currently has an average rating of “Hold” and a consensus target price of $55.19.

Rollins Stock Performance

Shares of NYSE ROL opened at $39.43 on Thursday. The firm has a fifty day moving average price of $46.40 and a 200-day moving average price of $53.87. The company has a debt-to-equity ratio of 0.35, a current ratio of 0.65 and a quick ratio of 0.59. The stock has a market cap of $18.98 billion, a PE ratio of 35.85, a price-to-earnings-growth ratio of 2.67 and a beta of 0.75. Rollins has a 1 year low of $36.59 and a 1 year high of $66.14.

Rollins (NYSE:ROL) last announced its quarterly earnings data on Wednesday, July 22nd. The business services provider reported $0.32 EPS for the quarter, missing the consensus estimate of $0.34 by ($0.02). Rollins had a net margin of 13.55% and a return on equity of 38.81%. The firm had revenue of $1.08 billion for the quarter, compared to the consensus estimate of $1.09 billion. During the same quarter in the previous year, the business earned $0.30 earnings per share. The firm’s revenue for the quarter was up 7.9% on a year-over-year basis. Equities analysts anticipate that Rollins will post 1.24 earnings per share for the current fiscal year.

Rollins Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Thursday, September 10th. Investors of record on Monday, August 10th will be paid a dividend of $0.1825 per share. This represents a $0.73 annualized dividend and a yield of 1.9%. The ex-dividend date of this dividend is Monday, August 10th. Rollins’s dividend payout ratio (DPR) is presently 66.97%.

Institutional Trading of Rollins

Hedge funds have recently bought and sold shares of the stock. DV Equities LLC purchased a new position in shares of Rollins during the fourth quarter valued at about $25,000. Cornerstone Planning Group LLC lifted its position in shares of Rollins by 528.4% in the fourth quarter. Cornerstone Planning Group LLC now owns 421 shares of the business services provider’s stock worth $26,000 after buying an additional 354 shares in the last quarter. Torren Management LLC purchased a new stake in shares of Rollins in the fourth quarter worth about $36,000. Fideuram Asset Management Ireland dac purchased a new stake in shares of Rollins in the fourth quarter worth about $43,000. Finally, Quarry LP boosted its stake in Rollins by 155.2% during the fourth quarter. Quarry LP now owns 740 shares of the business services provider’s stock valued at $44,000 after buying an additional 450 shares during the last quarter. Hedge funds and other institutional investors own 51.79% of the company’s stock.

Key Stories Impacting Rollins

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: Rollins reported another quarter of revenue growth, with Q2 sales rising 7.9% year over year to about $1.08 billion, marking its 99th consecutive quarter of revenue growth. Rollins, Inc. Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Management said lead volumes improved late in June and early July, suggesting some stabilization in demand after a softer period earlier in the quarter. Rollins’ Q2 Earnings Miss Estimates, Increase Year Over Year
• Neutral Sentiment: Rollins announced a quarterly dividend of $0.1825 per share, which may support investor confidence in the company’s cash generation and shareholder returns. Rollins stock page
• Neutral Sentiment: Bank of America reaffirmed a neutral rating but cut its price target to $35 from $55, signaling more cautious expectations for the stock. Benzinga analyst note
• Negative Sentiment: Rollins missed Q2 EPS estimates, reporting $0.32 per share versus $0.34 expected, while revenue also came in slightly below consensus. Rollins: Q2 Earnings Snapshot
• Negative Sentiment: The company also flagged softer residential demand and lower lead volume in some brands, pressuring margins and raising concerns about near-term growth. Rollins slides after Q2 margin miss and softer residential demand
• Negative Sentiment: Several articles described the stock as underperforming and sliding after the earnings release, reinforcing that the market reaction has been driven by the weaker-than-expected quarter. Why Rollins (ROL) Shares Are Sliding Today

Rollins Company Profile

Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.