Planet Fitness, Inc. $PLNT Shares Purchased by Bank of New York Mellon Corp

Bank of New York Mellon Corp raised its holdings in Planet Fitness, Inc. (NYSE:PLNT) by 1.8% in the first quarter, according to the company in its most recent disclosure with the SEC. The firm owned 732,411 shares of the company’s stock after acquiring an additional 13,089 shares during the quarter. Bank of New York Mellon Corp owned 0.92% of Planet Fitness worth $54,477,000 as of its most recent filing with the SEC.

Other institutional investors also recently made changes to their positions in the company. Norges Bank acquired a new stake in shares of Planet Fitness in the fourth quarter valued at about $108,796,000. Freestone Grove Partners LP increased its holdings in Planet Fitness by 149.2% in the third quarter. Freestone Grove Partners LP now owns 527,634 shares of the company’s stock valued at $54,768,000 after buying an additional 315,941 shares in the last quarter. SRS Investment Management LLC raised its holdings in Planet Fitness by 4.5% during the fourth quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock worth $529,071,000 after purchasing an additional 212,145 shares during the last quarter. Mane Global Capital Management LP purchased a new stake in Planet Fitness during the third quarter worth $20,760,000. Finally, T. Rowe Price Investment Management Inc. boosted its position in Planet Fitness by 1.6% during the fourth quarter. T. Rowe Price Investment Management Inc. now owns 9,236,173 shares of the company’s stock worth $1,001,848,000 after purchasing an additional 149,503 shares in the last quarter. 95.53% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

A number of brokerages have recently weighed in on PLNT. Canaccord Genuity Group raised their price target on Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research report on Monday. Roth Capital decreased their price objective on shares of Planet Fitness from $109.00 to $64.00 and set a “buy” rating on the stock in a research report on Wednesday, May 20th. William Blair downgraded shares of Planet Fitness from an “outperform” rating to a “market perform” rating in a report on Thursday, May 7th. KGI Securities downgraded shares of Planet Fitness to a “neutral” rating and set a $50.50 target price for the company. in a report on Friday, May 8th. Finally, TD Cowen reiterated a “hold” rating on shares of Planet Fitness in a research report on Friday, May 29th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have given a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, Planet Fitness currently has an average rating of “Moderate Buy” and a consensus target price of $74.50.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness said it will report second-quarter 2026 results on August 6, 2026, which could provide a clearer look at membership trends, pricing, and guidance execution. Article Title
• Neutral Sentiment: Several law firms issued investor reminders and deadline notices about the existing securities class action, increasing attention on the case but adding no new operating facts. Article Title
• Neutral Sentiment: Other firms, including Bernstein Liebhard, Pomerantz, Rosen, Faruqi & Faruqi, Wolf Haldenstein, and others, also published similar notices about the same lawsuit and deadline. Article Title
• Negative Sentiment: The class action alleges Planet Fitness overstated marketing effectiveness and failed to adequately disclose problems that hurt sign-ups and guidance, which is a negative catalyst for sentiment and could keep pressure on the shares. Article Title

Insider Transactions at Planet Fitness

In other news, Director Frances G. Rathke bought 5,000 shares of the stock in a transaction on Friday, May 8th. The stock was purchased at an average cost of $46.21 per share, with a total value of $231,050.00. Following the purchase, the director owned 5,000 shares of the company’s stock, valued at approximately $231,050. The trade was a ∞ increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available at this link. Company insiders own 0.90% of the company’s stock.

Planet Fitness Stock Up 0.5%

Shares of NYSE:PLNT opened at $54.31 on Friday. The company has a market capitalization of $4.31 billion, a P/E ratio of 19.61, a P/E/G ratio of 1.18 and a beta of 1.04. Planet Fitness, Inc. has a 52-week low of $37.03 and a 52-week high of $114.26. The stock’s fifty day simple moving average is $52.12 and its 200-day simple moving average is $70.60.

Planet Fitness (NYSE:PLNT) last posted its quarterly earnings data on Thursday, May 7th. The company reported $0.74 EPS for the quarter, topping analysts’ consensus estimates of $0.63 by $0.11. The firm had revenue of $337.24 million during the quarter, compared to analysts’ expectations of $298.60 million. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The firm’s quarterly revenue was up 21.9% compared to the same quarter last year. During the same quarter last year, the business posted $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. On average, sell-side analysts anticipate that Planet Fitness, Inc. will post 3.17 earnings per share for the current year.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.