Research Analysts’ Recent Ratings Changes for Affirm (AFRM)

A number of firms have modified their ratings and price targets on shares of Affirm (NASDAQ: AFRM) recently:

• 7/24/2026 – Affirm had its price target raised by Truist Financial Corporation from $80.00 to $83.00. They now have a “buy” rating on the stock.
• 7/22/2026 – Affirm had its price target raised by Cantor Fitzgerald from $80.00 to $88.00. They now have an “overweight” rating on the stock.
• 7/21/2026 – Affirm is now covered by Sanford C. Bernstein. They set an “outperform” rating and a $100.00 price target on the stock.
• 7/21/2026 – Affirm was upgraded by Sanford C. Bernstein to “strong-buy”.
• 7/17/2026 – Affirm was given a new $100.00 price target by Compass Point.
• 7/14/2026 – Affirm had its price target raised by Robert W. Baird from $70.00 to $82.00. They now have a “neutral” rating on the stock.
• 7/9/2026 – Affirm had its price target raised by The Goldman Sachs Group, Inc. from $90.00 to $106.00. They now have a “buy” rating on the stock.
• 7/8/2026 – Affirm had its price target raised by Wells Fargo & Company from $89.00 to $96.00. They now have an “overweight” rating on the stock.
• 7/8/2026 – Affirm is now covered by Barclays PLC. They set an “overweight” rating and a $97.00 price target on the stock.
• 7/8/2026 – Affirm is now covered by Barclays PLC. They set an “overweight” rating and a $97.00 price target on the stock.
• 7/8/2026 – Affirm had its price target raised by JPMorgan Chase & Co. from $80.00 to $90.00. They now have an “overweight” rating on the stock.
• 7/7/2026 – Affirm had its price target raised by TD Cowen from $90.00 to $117.00. They now have a “buy” rating on the stock.
• 7/1/2026 – Affirm had its price target raised by Citigroup Inc. from $100.00 to $115.00. They now have a “buy” rating on the stock.
• 6/29/2026 – Affirm is now covered by Piper Sandler. They set an “overweight” rating and a $103.00 price target on the stock.
• 6/29/2026 – Affirm is now covered by Piper Sandler. They set an “overweight” rating and a $103.00 price target on the stock.
• 6/25/2026 – Affirm had its price target raised by Susquehanna from $100.00 to $105.00. They now have a “positive” rating on the stock.
• 6/25/2026 – Affirm had its price target raised by Deutsche Bank Aktiengesellschaft from $80.00 to $85.00. They now have a “buy” rating on the stock.
• 6/24/2026 – Affirm had its “hold (c-)” rating reaffirmed by Weiss Ratings.
• 5/28/2026 – Affirm had its price target raised by Truist Financial Corporation from $75.00 to $80.00. They now have a “buy” rating on the stock.

Insider Buying and Selling at Affirm

In related news, COO Michael Linford sold 100,000 shares of the stock in a transaction on Friday, June 26th. The stock was sold at an average price of $80.04, for a total transaction of $8,004,000.00. Following the sale, the chief operating officer owned 117,984 shares in the company, valued at approximately $9,443,439.36. This represents a 45.87% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Noel Bertram Watson sold 2,000 shares of the firm’s stock in a transaction on Wednesday, May 13th. The stock was sold at an average price of $65.00, for a total value of $130,000.00. Following the completion of the sale, the director owned 36,076 shares of the company’s stock, valued at approximately $2,344,940. This represents a 5.25% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Corporate insiders own 11.01% of the company’s stock.

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.