HeartCore Enterprises (NASDAQ:HTCR) & Greenpro Capital (NASDAQ:GRNQ) Head-To-Head Contrast

Greenpro Capital (NASDAQ:GRNQ) and HeartCore Enterprises (NASDAQ:HTCR) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, valuation, earnings and risk.

Analyst Ratings

This is a summary of recent ratings for Greenpro Capital and HeartCore Enterprises, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Greenpro Capital	0	0	0	0	N/A
HeartCore Enterprises	0	0	0	0	N/A

Profitability

This table compares Greenpro Capital and HeartCore Enterprises’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Greenpro Capital	30.85%	10.06%	8.08%
HeartCore Enterprises	-19.18%	-27.80%	-14.04%

Volatility and Risk

Greenpro Capital has a beta of 1.48, meaning that its stock price is 48% more volatile than the S&P 500. Comparatively, HeartCore Enterprises has a beta of 1.62, meaning that its stock price is 62% more volatile than the S&P 500.

Institutional and Insider Ownership

0.9% of Greenpro Capital shares are held by institutional investors. Comparatively, 1.7% of HeartCore Enterprises shares are held by institutional investors. 45.6% of Greenpro Capital shares are held by company insiders. Comparatively, 63.1% of HeartCore Enterprises shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Greenpro Capital and HeartCore Enterprises’ gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Greenpro Capital	$3.48 million	2.57	$1.07 million	$0.13	9.15
HeartCore Enterprises	$21.85 million	0.88	-$4.19 million	($0.19)	-4.87

Greenpro Capital has higher earnings, but lower revenue than HeartCore Enterprises. HeartCore Enterprises is trading at a lower price-to-earnings ratio than Greenpro Capital, indicating that it is currently the more affordable of the two stocks.

Summary

Greenpro Capital beats HeartCore Enterprises on 7 of the 11 factors compared between the two stocks.

About Greenpro Capital

Greenpro Capital Corp. provides financial consulting and corporate advisory services to small and medium-size businesses primarily in Hong Kong, Malaysia, and China. It operates in two segments, Service Business and Real Estate Business. The company offers business consulting and corporate advisory services, including cross-border listing advisory, tax planning, bookkeeping, advisory and transaction, record management, and accounting outsourcing services; and venture capital related education and support services. It is also involved in the acquisition and rental of real estate properties held for investment and sale; and provision of company formation advisory, company secretarial, and financial services. In addition, the company provides corporate advisory services, such as company review, bank loan advisory, and bank products analysis, as well as loan and credit, and insurance brokerage services; and wealth planning, administration, charity, tax and legal, trusteeship and risk management, investment planning and management, and business support services, as well as asset protection and management, consolidation, and performance monitoring services. The company was formerly known as Greenpro, Inc. and changed its name to Greenpro Capital Corp. in May 2015. Greenpro Capital Corp. was incorporated in 2013 and is headquartered in Kuala Lumpur, Malaysia.

About HeartCore Enterprises

HeartCore Enterprises, Inc., a software development company, provides Software as a Service solutions to enterprise customers in Japan and internationally. Its customer experience management platform includes marketing, sales, service, and content management systems, as well as other tools and integrations, which enable companies to enhance the customer experience and drive engagement. The company also provides data analytics services that allow enterprise businesses to create web experiences for their clients. In addition, it operates a digital transformation business that provides customers with robotics process automation, process mining, and task mining to accelerate the digital transformation of enterprises. The company was founded in 2009 and is headquartered in Tokyo, Japan.