Head-To-Head Analysis: DATATRAK International (OTCMKTS:DTRK) vs. Playtika (NASDAQ:PLTK)

DATATRAK International (OTCMKTS:DTRK) and Playtika (NASDAQ:PLTK) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, profitability, dividends, risk and institutional ownership.

Risk and Volatility

DATATRAK International has a beta of 3.34, indicating that its share price is 234% more volatile than the S&P 500. Comparatively, Playtika has a beta of 0.92, indicating that its share price is 8% less volatile than the S&P 500.

Earnings & Valuation

This table compares DATATRAK International and Playtika”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DATATRAK International	$6.18 million	0.11	$2.66 million	N/A	N/A
Playtika	$2.55 billion	0.72	$235.00 million	$0.44	11.16

Playtika has higher revenue and earnings than DATATRAK International.

Insider and Institutional Ownership

11.9% of Playtika shares are held by institutional investors. 8.0% of DATATRAK International shares are held by insiders. Comparatively, 4.8% of Playtika shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares DATATRAK International and Playtika’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
DATATRAK International	N/A	N/A	N/A
Playtika	8.52%	-144.73%	6.99%

Analyst Ratings

This is a breakdown of recent recommendations for DATATRAK International and Playtika, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DATATRAK International	0	0	0	0	0.00
Playtika	0	6	3	0	2.33

Playtika has a consensus target price of $7.78, indicating a potential upside of 58.48%. Given Playtika’s stronger consensus rating and higher possible upside, analysts clearly believe Playtika is more favorable than DATATRAK International.

Summary

Playtika beats DATATRAK International on 9 of the 12 factors compared between the two stocks.

About DATATRAK International

DATATRAK International, Inc., a technology and services company, provides unified clinical solutions and related services for the clinical trials industry. The company offers DATATRAK ONE Unified Experience, a clinical enterprise solution that allows clinical users and service providers to design, deliver, and manage clinical trials. Its products include UX CTMS 360 for planning and managing trials; UX Trial to streamline design-to-deployment process using a tool; UX EDC & Medical Coding for capturing and delivering data; UX Randomization and Trial Supply Management to randomize patients and automate supply; UX Patient Data Capture; UX Safety; and UX Training to train users and track certificates. The company also provides DATATRAK Clinical Consulting Services, such as training, support, learning center, Software as a Service hosting, standards, and trial design services. It serves contract research organizations, pharma and biotech companies, and clinical trial device companies. DATATRAK International, Inc. was founded in 1991 and is headquartered in Mayfield Heights, Ohio.

About Playtika

Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, Middle East, Africa, Asia pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. Playtika Holding Corp. was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.