OppFi (NYSE:OPFI – Get Free Report) and Tokens.com (OTC:SMURF – Get Free Report) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, dividends, valuation, profitability, institutional ownership, risk and analyst recommendations.
Profitability
This table compares OppFi and Tokens.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| OppFi | 1.40% | 35.04% | 12.09% |
| Tokens.com | -454.36% | -40.05% | -36.93% |
Valuation and Earnings
This table compares OppFi and Tokens.com”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| OppFi | $538.89 million | 1.89 | -$1.00 million | ($0.37) | -31.91 |
| Tokens.com | $740,000.00 | 47.40 | -$10.14 million | ($0.01) | -29.00 |
OppFi has higher revenue and earnings than Tokens.com. OppFi is trading at a lower price-to-earnings ratio than Tokens.com, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current ratings and target prices for OppFi and Tokens.com, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| OppFi | 0 | 0 | 3 | 0 | 3.00 |
| Tokens.com | 0 | 0 | 0 | 0 | 0.00 |
OppFi currently has a consensus target price of $13.33, indicating a potential upside of 12.95%. Given OppFi’s stronger consensus rating and higher probable upside, research analysts plainly believe OppFi is more favorable than Tokens.com.
Institutional & Insider Ownership
7.1% of OppFi shares are owned by institutional investors. 72.0% of OppFi shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Summary
OppFi beats Tokens.com on 11 of the 13 factors compared between the two stocks.
About OppFi
OppFi Inc. operates a cialty finance platform that allows banks to offer credit access. Its platform facilitates the OppLoans, an installment loan product; SalaryTap, a payroll deduction secured installment loan product; and OppFi Card, a credit card product. OppFi Inc. was founded in 2012 and is headquartered in Chicago, Illinois.
About Tokens.com
Tokens.com Corp. provides blockchain verification services through proof-of-stake technology. The company's technology secures blockchain networks through proof-of-stake technology to support the growth of decentralized finance applications. It also provides web3 technology services for metaverses, non-fungible tokens, and ecomm3, as well as consulting services; and builds web3 games. Tokens.com Corp. is based in Toronto, Canada.
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