Financial Comparison: JFrog (NASDAQ:FROG) vs. Asana (NYSE:ASAN)

Asana (NYSE:ASAN) and JFrog (NASDAQ:FROG) are both mid-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, risk, earnings, institutional ownership, profitability, analyst recommendations and dividends.

Earnings & Valuation

This table compares Asana and JFrog”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asana	$723.88 million	5.71	-$257.03 million	($1.11)	-15.98
JFrog	$450.58 million	11.07	-$69.24 million	($0.71)	-61.34

JFrog has lower revenue, but higher earnings than Asana. JFrog is trading at a lower price-to-earnings ratio than Asana, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

26.2% of Asana shares are owned by institutional investors. Comparatively, 85.0% of JFrog shares are owned by institutional investors. 61.3% of Asana shares are owned by insiders. Comparatively, 14.1% of JFrog shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Risk and Volatility

Asana has a beta of 1.21, meaning that its share price is 21% more volatile than the S&P 500. Comparatively, JFrog has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500.

Profitability

This table compares Asana and JFrog’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Asana	-36.17%	-86.84%	-27.20%
JFrog	-16.16%	-6.42%	-4.49%

Analyst Recommendations

This is a summary of recent recommendations and price targets for Asana and JFrog, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asana	3	8	4	0	2.07
JFrog	0	3	14	1	2.89

Asana presently has a consensus price target of $15.53, indicating a potential downside of 12.44%. JFrog has a consensus price target of $41.65, indicating a potential downside of 4.37%. Given JFrog’s stronger consensus rating and higher possible upside, analysts clearly believe JFrog is more favorable than Asana.

Summary

JFrog beats Asana on 11 of the 15 factors compared between the two stocks.

About Asana

Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company serves customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

About JFrog

JFrog Ltd. provides end-to-end hybrid software supply chain platform in the United States, Israel, India, and internationally. The company offers JFrog Artifactory, a package repository that allows teams and organizations to store, update, and manage their software packages; JFrog Curation that functions as a guardian outside the software development pipeline, controlling the admission of packages into an organization, primarily from open source or public repositories; JFrog Xray, which scans JFrog Artifactory to secure all software packages; JFrog Advanced Security, an optional add-on for select JFrog subscriptions; and JFrog Distribution that provides software package distribution. It also provides JFrog Artifactory Edge that utilizes and leverages metadata from JFrog Artifactory to facilitate the transfer of the incremental changes in software packages from their previous versions; JFrog Mission Control, a platform control panel that provides a view of moving pieces of an organization’s software supply chain workflow; JFrog Insight, a DevOps intelligence tool; JFrog Connect, a device management solution that allows companies to manage software updates and monitor performance in IoT device fleets; and JFrog Pipelines, a continuous integration and delivery tool for automating and orchestrating the movement of software packages. In addition, the company provides JFrog Pro that provides access to the universal version of JFrog Artifactory and ongoing updates, upgrades, and bug fixes; JFrog Pro X, a self-hosted-only subscription; JFrog Enterprise X, which offers cluster configuration, federated repositories, multi-region replication, larger enterprise-scale deployments, service-level agreement support, and deeper security; and JFrog Enterprise Plus, a full platform subscription option. It serves technology, financial services, retail, healthcare, and telecommunications organizations. JFrog Ltd. was incorporated in 2008 and is headquartered in Sunnyvale, California.