Niu Technologies (NASDAQ:NIU – Get Free Report) and Mercedes-Benz Group (OTCMKTS:MBGYY – Get Free Report) are both auto/tires/trucks companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, earnings, dividends and institutional ownership.
Profitability
This table compares Niu Technologies and Mercedes-Benz Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Niu Technologies | -8.53% | -24.22% | -9.95% |
| Mercedes-Benz Group | 6.99% | 10.90% | 3.84% |
Volatility and Risk
Niu Technologies has a beta of -0.16, suggesting that its share price is 116% less volatile than the S&P 500. Comparatively, Mercedes-Benz Group has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Niu Technologies | $3.47 billion | 0.08 | -$38.29 million | ($0.31) | -11.42 |
| Mercedes-Benz Group | $157.56 billion | 0.36 | $15.43 billion | C$3.81 | 3.86 |
Mercedes-Benz Group has higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than Mercedes-Benz Group, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
75.1% of Niu Technologies shares are owned by institutional investors. 10.2% of Niu Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current ratings and target prices for Niu Technologies and Mercedes-Benz Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Niu Technologies | 0 | 0 | 0 | 0 | 0.00 |
| Mercedes-Benz Group | 0 | 5 | 0 | 0 | 2.00 |
Summary
Mercedes-Benz Group beats Niu Technologies on 10 of the 12 factors compared between the two stocks.
About Niu Technologies
Niu Technologies designs, manufactures, and sells electric scooters in the People’s Republic of China, Europe, and internationally. The company offers RQi, NQi, MQi, SQi, UQi, F, and Gova series smart electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People’s Republic of China.
About Mercedes-Benz Group
Mercedes-Benz Group AG operates as an automotive company in Germany and internationally. It operates through Mercedes-Benz Cars, Mercedes-Benz Vans, and Mercedes-Benz Mobility segments. The company develops, manufactures, and sells cars and vans under the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, G-Class brands, as well as related spare parts and accessories. It also provides financing, leasing, car subscription and rental, fleet management, insurance brokerage, and mobility services, as well as digital services for charging and payment. The company was formerly known as Daimler AG and changed its name to Mercedes-Benz Group AG in February 2022. Mercedes-Benz Group AG was founded in 1886 and is headquartered in Stuttgart, Germany.
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