Analyzing Traeger (COOK) & Its Rivals

Traeger (NYSE:COOK) is one of 46 publicly-traded companies in the “CONSM PD – MISC DIS” industry, but how does it compare to its competitors? We will compare Traeger to similar companies based on the strength of its institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Volatility and Risk

Traeger has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500. Comparatively, Traeger’s competitors have a beta of -0.49, indicating that their average stock price is 149% less volatile than the S&P 500.

Valuation & Earnings

This table compares Traeger and its competitors gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Traeger	$604.07 million	-$34.01 million	-7.85
Traeger Competitors	$2.74 billion	$125.74 million	3.37

Traeger’s competitors have higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares Traeger and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Traeger	-5.00%	-3.12%	-1.07%
Traeger Competitors	-0.12%	0.85%	0.63%

Analyst Recommendations

This is a summary of current ratings for Traeger and its competitors, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1	4	2	0	2.14
Traeger Competitors	115	908	997	28	2.46

Traeger presently has a consensus target price of $2.44, suggesting a potential upside of 35.04%. As a group, “CONSM PD – MISC DIS” companies have a potential upside of 26.90%. Given Traeger’s higher probable upside, analysts plainly believe Traeger is more favorable than its competitors.

Insider & Institutional Ownership

46.8% of Traeger shares are owned by institutional investors. Comparatively, 40.3% of shares of all “CONSM PD – MISC DIS” companies are owned by institutional investors. 14.7% of Traeger shares are owned by company insiders. Comparatively, 22.2% of shares of all “CONSM PD – MISC DIS” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Traeger competitors beat Traeger on 10 of the 13 factors compared.

Traeger Company Profile

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.