Reviewing ITV (OTCMKTS:ITVPY) and Saga Communications (NASDAQ:SGA)

ITV (OTCMKTS:ITVPY) and Saga Communications (NASDAQ:SGA) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, institutional ownership, valuation and profitability.

Dividends

ITV pays an annual dividend of $0.75 per share and has a dividend yield of 6.7%. Saga Communications pays an annual dividend of $1.00 per share and has a dividend yield of 7.8%. Saga Communications pays out 181.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Profitability

This table compares ITV and Saga Communications’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
ITV	N/A	N/A	N/A
Saga Communications	3.15%	2.09%	1.56%

Risk & Volatility

ITV has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500. Comparatively, Saga Communications has a beta of 0.27, indicating that its stock price is 73% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current recommendations for ITV and Saga Communications, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	1	1	0	0	1.50
Saga Communications	0	0	0	0	0.00

Institutional and Insider Ownership

51.4% of ITV shares are held by institutional investors. Comparatively, 74.3% of Saga Communications shares are held by institutional investors. 0.1% of ITV shares are held by company insiders. Comparatively, 22.4% of Saga Communications shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares ITV and Saga Communications”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	$4.46 billion	0.94	$521.38 million	N/A	N/A
Saga Communications	$110.29 million	0.74	$3.46 million	$0.55	23.18

ITV has higher revenue and earnings than Saga Communications.

About ITV

ITV plc, an integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments. The ITV Studios segment creates and produces programs and formats that include sports, drama, entertainment, factual, and news for its own channels and other broadcasters. The segment also operates as an unscripted independent producer of content in the United States; and produces content for local broadcasters and international OTT platforms in Canada, Australia, Germany, France, Italy, Spain, the Netherlands, Sweden, Norway, Finland, and Denmark. In addition, this segment engages in licensing its finished programmes, formats, and third-party content internationally, as well as finances productions. The Media & Entertainment segment broadcasts and streams various contents on its family of free-to-air TV channels; and offers television advertising services. The company also delivers content through linear television broadcasting, as well as on the ITV Hub, BritBox UK, ITVX, catch up services on pay platforms, and through direct content deals. In addition, this segment offers online advertising, HD digital channel on pay platform, and ITV Premium subscription services. The company was founded in 1955 is based in London, the United Kingdom.

About Saga Communications

Saga Communications, Inc., a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.