LiveWire Group (LVWR) and Its Rivals Critical Analysis

Profitability

This table compares LiveWire Group and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
LiveWire Group	-367.05%	-70.38%	-54.32%
LiveWire Group Competitors	-431.24%	-203.99%	-34.81%

Risk and Volatility

LiveWire Group has a beta of 1.71, suggesting that its stock price is 71% more volatile than the S&P 500. Comparatively, LiveWire Group’s rivals have a beta of 1.17, suggesting that their average stock price is 17% more volatile than the S&P 500.

Valuation and Earnings

This table compares LiveWire Group and its rivals revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
LiveWire Group	$26.63 million	-$93.93 million	-8.70
LiveWire Group Competitors	$25.12 billion	$542.77 million	14.91

LiveWire Group’s rivals have higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider and Institutional Ownership

0.9% of LiveWire Group shares are owned by institutional investors. Comparatively, 52.1% of shares of all “AUTO – DOMESTIC” companies are owned by institutional investors. 2.1% of LiveWire Group shares are owned by company insiders. Comparatively, 16.8% of shares of all “AUTO – DOMESTIC” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

LiveWire Group rivals beat LiveWire Group on 6 of the 9 factors compared.

About LiveWire Group

LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.