Genesis Healthcare (OTCMKTS:GENN) versus Brookdale Senior Living (NYSE:BKD) Head-To-Head Review

Genesis Healthcare (OTCMKTS:GENN) and Brookdale Senior Living (NYSE:BKD) are both medical companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, profitability, risk, valuation, earnings and analyst recommendations.

Profitability

This table compares Genesis Healthcare and Brookdale Senior Living’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Genesis Healthcare	N/A	N/A	N/A
Brookdale Senior Living	-7.52%	-79.84%	-3.33%

Valuation and Earnings

This table compares Genesis Healthcare and Brookdale Senior Living”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Genesis Healthcare	N/A	N/A	N/A	N/A	N/A
Brookdale Senior Living	$3.13 billion	0.59	-$201.93 million	($1.04)	-7.61

Genesis Healthcare has higher earnings, but lower revenue than Brookdale Senior Living.

Analyst Recommendations

This is a summary of recent ratings for Genesis Healthcare and Brookdale Senior Living, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Genesis Healthcare	0	0	0	0	0.00
Brookdale Senior Living	1	1	3	0	2.40

Brookdale Senior Living has a consensus price target of $7.70, indicating a potential downside of 2.72%. Given Brookdale Senior Living’s stronger consensus rating and higher possible upside, analysts clearly believe Brookdale Senior Living is more favorable than Genesis Healthcare.

Risk and Volatility

Genesis Healthcare has a beta of -2.45, indicating that its share price is 345% less volatile than the S&P 500. Comparatively, Brookdale Senior Living has a beta of 0.83, indicating that its share price is 17% less volatile than the S&P 500.

Summary

Brookdale Senior Living beats Genesis Healthcare on 5 of the 8 factors compared between the two stocks.

About Genesis Healthcare

Genesis Healthcare, Inc., together with its subsidiaries, owns and operates skilled nursing facilities and assisted/senior living facilities in the United States. The company operates through three segments: Inpatient Services; Rehabilitation Therapy Services; and Other Services. It also provides a range of rehabilitation therapy services, including speech-language pathology, physical therapy, occupational therapy, and respiratory therapy. In addition, the company offers other specialty medical services, such as physician, staffing, and other healthcare related services. As of December 31, 2020, it provided inpatient services through a network of approximately 341 skilled nursing facilities and assisted/senior living communities in 24 states; and supplied rehabilitation and respiratory therapy to approximately 1,400 healthcare locations in 42 states, the District of Columbia and China. The company was formerly known as FC-GEN Operations Investment, LLC and changed its name to Genesis HealthCare, Inc. in February 2015. Genesis HealthCare, Inc. was founded in 2003 and is headquartered in Kennett Square, Pennsylvania.

About Brookdale Senior Living

Brookdale Senior Living Inc. owns, manages, and operates senior living communities in the United States. It operates in three segments: Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRCs). The Independent Living segment owns or leases communities comprising independent and assisted living units in a single community that are primarily designed for middle to upper income seniors. The Assisted Living and Memory Care segment owns or leases communities consisting of freestanding, multi-story communities and freestanding, single-story communities, which offer housing and 24-hour assistance with activities of daily living for the Company’s residents. This segment also operates memory care communities for residents with Alzheimer’s and other dementias. The CCRCs segment owns or leases communities that provides various living arrangements, such as independent and assisted living, memory care, and skilled nursing; and services to accommodate various levels of physical ability and healthcare needs. It also manages communities on behalf of others. Brookdale Senior Living Inc. was incorporated in 2005 and is headquartered in Brentwood, Tennessee.