comScore (NASDAQ:SCOR) Stock Price Down 2.3% – Here’s What Happened

comScore, Inc. (NASDAQ:SCORGet Free Report) shares were down 2.3% during mid-day trading on Monday . The stock traded as low as $5.52 and last traded at $5.52. Approximately 2,894 shares changed hands during mid-day trading, a decline of 86% from the average daily volume of 21,323 shares. The stock had previously closed at $5.65.

Analysts Set New Price Targets

Separately, Wall Street Zen started coverage on comScore in a research note on Sunday, May 18th. They issued a “hold” rating on the stock.

View Our Latest Analysis on SCOR

comScore Stock Down 2.3%

The firm has a market cap of $27.32 million, a PE ratio of -0.35 and a beta of 1.08. The stock has a 50 day moving average price of $5.02 and a two-hundred day moving average price of $5.82.

Institutional Investors Weigh In On comScore

Large investors have recently modified their holdings of the business. Clune & Associates LTD. acquired a new stake in shares of comScore during the fourth quarter worth about $740,000. Renaissance Technologies LLC lifted its holdings in shares of comScore by 10.0% during the fourth quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares during the period. Heron Bay Capital Management acquired a new stake in shares of comScore during the fourth quarter worth about $160,000. Finally, Squarepoint Ops LLC acquired a new stake in shares of comScore during the fourth quarter worth about $99,000. Hedge funds and other institutional investors own 42.15% of the company’s stock.

About comScore

(Get Free Report)

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.

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