Critical Review: SharkNinja (SN) and Its Rivals

SharkNinja (NYSE:SN) is one of 20 publicly-traded companies in the “RETAIL – MISC/DIV” industry, but how does it compare to its peers? We will compare SharkNinja to similar businesses based on the strength of its dividends, institutional ownership, valuation, analyst recommendations, profitability, risk and earnings.

Analyst Ratings

This is a summary of recent recommendations and price targets for SharkNinja and its peers, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SharkNinja	0	1	7	0	2.88
SharkNinja Competitors	207	1722	2648	80	2.56

SharkNinja currently has a consensus price target of $121.50, suggesting a potential upside of 9.96%. As a group, “RETAIL – MISC/DIV” companies have a potential upside of 1.13%. Given SharkNinja’s stronger consensus rating and higher probable upside, equities analysts plainly believe SharkNinja is more favorable than its peers.

Institutional & Insider Ownership

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 74.9% of shares of all “RETAIL – MISC/DIV” companies are held by institutional investors. 11.1% of SharkNinja shares are held by company insiders. Comparatively, 6.9% of shares of all “RETAIL – MISC/DIV” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Risk and Volatility

SharkNinja has a beta of 1.66, suggesting that its stock price is 66% more volatile than the S&P 500. Comparatively, SharkNinja’s peers have a beta of 1.26, suggesting that their average stock price is 26% more volatile than the S&P 500.

Earnings and Valuation

This table compares SharkNinja and its peers top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
SharkNinja	$5.53 billion	$438.70 million	34.97
SharkNinja Competitors	$13.95 billion	$608.19 million	13.68

SharkNinja’s peers have higher revenue and earnings than SharkNinja. SharkNinja is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Profitability

This table compares SharkNinja and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SharkNinja	7.86%	28.89%	12.86%
SharkNinja Competitors	7.48%	8.13%	13.60%

Summary

SharkNinja beats its peers on 8 of the 13 factors compared.

SharkNinja Company Profile

SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers worldwide. It offers cleaning appliances, including corded and cordless vacuums, including handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters and bakeware; food preparation appliances comprising blenders, food processors, ice cream makers, and juicers; and beauty appliances, such as hair dryers and stylers, as well as home environment products comprising air purifiers and humidifiers. The company sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under the Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.