PlayAGS (NYSE:AGS – Get Free Report) and Bragg Gaming Group (NASDAQ:BRAG – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, valuation, analyst recommendations and earnings.
Profitability
This table compares PlayAGS and Bragg Gaming Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PlayAGS | 12.83% | 54.56% | 7.35% |
| Bragg Gaming Group | -5.63% | -8.14% | -5.51% |
Institutional & Insider Ownership
77.4% of PlayAGS shares are owned by institutional investors. Comparatively, 4.0% of Bragg Gaming Group shares are owned by institutional investors. 3.1% of PlayAGS shares are owned by insiders. Comparatively, 26.4% of Bragg Gaming Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PlayAGS | $394.86 million | 1.31 | $51.65 million | $1.17 | 10.68 |
| Bragg Gaming Group | $110.38 million | 1.05 | -$5.57 million | ($0.27) | -17.22 |
PlayAGS has higher revenue and earnings than Bragg Gaming Group. Bragg Gaming Group is trading at a lower price-to-earnings ratio than PlayAGS, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of current recommendations for PlayAGS and Bragg Gaming Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PlayAGS | 0 | 1 | 0 | 0 | 2.00 |
| Bragg Gaming Group | 0 | 0 | 3 | 0 | 3.00 |
PlayAGS currently has a consensus target price of $12.50, indicating a potential upside of 0.00%. Bragg Gaming Group has a consensus target price of $8.50, indicating a potential upside of 82.80%. Given Bragg Gaming Group’s stronger consensus rating and higher possible upside, analysts clearly believe Bragg Gaming Group is more favorable than PlayAGS.
Volatility and Risk
PlayAGS has a beta of 1.46, meaning that its stock price is 46% more volatile than the S&P 500. Comparatively, Bragg Gaming Group has a beta of 0.86, meaning that its stock price is 14% less volatile than the S&P 500.
Summary
PlayAGS beats Bragg Gaming Group on 10 of the 14 factors compared between the two stocks.
About PlayAGS
AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Their roots are firmly planted in the Class II Native American gaming market, but their customer-centric culture and growth have helped them branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, highly rated social casino solutions for players and operators, and best-in-class service, they offer an unmatched value proposition for their casino partners.
About Bragg Gaming Group
Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.
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