Bath & Body Works (NYSE:BBWI) and Maison Luxe (OTCMKTS:MASN) Critical Contrast

Maison Luxe (OTCMKTS:MASN) and Bath & Body Works (NYSE:BBWI) are both retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, risk, valuation, dividends and profitability.

Valuation & Earnings

This table compares Maison Luxe and Bath & Body Works”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Maison Luxe	$8.04 million	0.02	$1.67 million	$0.01	0.03
Bath & Body Works	$7.31 billion	0.82	$798.00 million	$3.75	7.51

Bath & Body Works has higher revenue and earnings than Maison Luxe. Maison Luxe is trading at a lower price-to-earnings ratio than Bath & Body Works, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Maison Luxe has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500. Comparatively, Bath & Body Works has a beta of 1.54, suggesting that its stock price is 54% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent recommendations for Maison Luxe and Bath & Body Works, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Maison Luxe	0	0	0	0	0.00
Bath & Body Works	0	4	14	0	2.78

Bath & Body Works has a consensus price target of $42.19, indicating a potential upside of 49.87%. Given Bath & Body Works’ stronger consensus rating and higher probable upside, analysts plainly believe Bath & Body Works is more favorable than Maison Luxe.

Profitability

This table compares Maison Luxe and Bath & Body Works’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Maison Luxe	N/A	N/A	N/A
Bath & Body Works	11.10%	-47.44%	15.18%

Insider and Institutional Ownership

95.1% of Bath & Body Works shares are held by institutional investors. 0.3% of Bath & Body Works shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Summary

Bath & Body Works beats Maison Luxe on 13 of the 14 factors compared between the two stocks.

About Maison Luxe

Maison Luxe, Inc. operates as a luxury goods retailer. It focuses on fine time pieces and jewelry segments on a wholesale and business-to-consumer basis. The company was formerly known as Clikia Corp. and changed its name to Maison Luxe, Inc. in April 2021. The company was incorporated in 2002 and is based in Fort Lee, New Jersey.

About Bath & Body Works

Bath & Body Works, Inc. is a specialty retailers and home to America’s Favorite Fragrances, offering a breadth of exclusive fragrances for the body and home, including the selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. The company was founded by Leslie Herbert Wexner in 1963 and is headquartered in Columbus, OH.