Soho House & Co Inc. (NYSE:SHCO – Get Free Report) and Hilton Grand Vacations (NYSE:HGV – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings.
Insider and Institutional Ownership
62.4% of Soho House & Co Inc. shares are owned by institutional investors. Comparatively, 97.2% of Hilton Grand Vacations shares are owned by institutional investors. 74.7% of Soho House & Co Inc. shares are owned by insiders. Comparatively, 2.7% of Hilton Grand Vacations shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current recommendations and price targets for Soho House & Co Inc. and Hilton Grand Vacations, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Soho House & Co Inc. | 0 | 1 | 1 | 0 | 2.50 |
| Hilton Grand Vacations | 1 | 3 | 4 | 0 | 2.38 |
Profitability
This table compares Soho House & Co Inc. and Hilton Grand Vacations’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Soho House & Co Inc. | -9.55% | N/A | -1.82% |
| Hilton Grand Vacations | 1.14% | 9.71% | 1.53% |
Earnings and Valuation
This table compares Soho House & Co Inc. and Hilton Grand Vacations”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Soho House & Co Inc. | $1.20 billion | 1.05 | -$162.97 million | ($0.60) | -10.82 |
| Hilton Grand Vacations | $4.98 billion | 0.79 | $47.00 million | $0.55 | 80.38 |
Hilton Grand Vacations has higher revenue and earnings than Soho House & Co Inc.. Soho House & Co Inc. is trading at a lower price-to-earnings ratio than Hilton Grand Vacations, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Soho House & Co Inc. has a beta of 0.66, suggesting that its stock price is 34% less volatile than the S&P 500. Comparatively, Hilton Grand Vacations has a beta of 1.65, suggesting that its stock price is 65% more volatile than the S&P 500.
Summary
Hilton Grand Vacations beats Soho House & Co Inc. on 10 of the 14 factors compared between the two stocks.
About Soho House & Co Inc.
Soho House & Co., Inc. is a holding company, which offers global membership platform of physical and digital spaces. It operates through the following segments: UK, North America, Europe and Rest of the World, and All Other. The company was founded by Nicholas Keith Arthur Jones in 1995 and is headquartered in London, the United Kingdom.
About Hilton Grand Vacations
Hilton Grand Vacations Inc., a timeshare company, develops, markets, sells, manages, and operates the resorts, plans and ancillary reservation services under the Hilton Grand Vacations brand. It operates through Real Estate Sales and Financing, and Resort Operations and Club Management segments. Real Estate Sales and Financing segment market and sells the VOIs, and source VOIs through fee-for-service agreements with third-party developers; and provides consumer financing and services loans. Resort Operations and Club Management segment manages and operates the clubs which offers exchange, leisure travel, and reservation services, as well as engages in the rental of inventory made available due to ownership exchanges through its club programs, and provides ancillary services including food and beverage, retail and spa at timeshare properties. Hilton Grand Vacations Inc. was founded in 1992 and is headquartered in Orlando, Florida.
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