Integral Ad Science (NASDAQ:IAS) and Mastermind (OTCMKTS:MMND) Head-To-Head Comparison

Integral Ad Science (NASDAQ:IAS) and Mastermind (OTCMKTS:MMND) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings and analyst recommendations.

Earnings & Valuation

This table compares Integral Ad Science and Mastermind”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Integral Ad Science	$530.10 million	2.51	$37.79 million	$0.29	27.76
Mastermind	$4.71 million	0.22	N/A	N/A	N/A

Integral Ad Science has higher revenue and earnings than Mastermind.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Integral Ad Science and Mastermind, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Integral Ad Science	0	6	6	0	2.50
Mastermind	0	0	0	0	0.00

Integral Ad Science currently has a consensus price target of $13.65, suggesting a potential upside of 69.57%. Given Integral Ad Science’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Integral Ad Science is more favorable than Mastermind.

Profitability

This table compares Integral Ad Science and Mastermind’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Integral Ad Science	8.56%	4.74%	4.12%
Mastermind	N/A	N/A	N/A

Insider and Institutional Ownership

95.8% of Integral Ad Science shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk & Volatility

Integral Ad Science has a beta of 1.57, indicating that its share price is 57% more volatile than the S&P 500. Comparatively, Mastermind has a beta of -0.33, indicating that its share price is 133% less volatile than the S&P 500.

Summary

Integral Ad Science beats Mastermind on 11 of the 11 factors compared between the two stocks.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

About Mastermind

Mastermind, Inc., an involvement marketing service agency, designs, creates, and develops branding and marketing campaigns for corporate clients. Its programs cover various forms, such as creating and managing digital content, designing campaign Websites/landing pages, social media and viral campaigns, mobile marketing initiatives, and brand communications. The company customers comprise of sports and entertainment, oil and gas, automotive, retail, restaurant, B2B, financial services, hotel and hospitality, consumer packaged goods, healthcare and pharmaceuticals, technology, and agricultural chemicals. Mastermind, Inc. was founded in 2012 and is based in Atlanta, Georgia. Mastermind, Inc. is a subsidiary of Mastermind Marketing, Inc.