Head-To-Head Contrast: Digimarc (NASDAQ:DMRC) vs. American Rebel (NASDAQ:AREB)

American Rebel (NASDAQ:AREB) and Digimarc (NASDAQ:DMRC) are both small-cap industrials companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, dividends, institutional ownership, profitability and valuation.

Valuation and Earnings

This table compares American Rebel and Digimarc”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Rebel	$11.42 million	0.11	-$17.60 million	N/A	N/A
Digimarc	$38.42 million	6.46	-$39.01 million	($1.88)	-6.12

American Rebel has higher earnings, but lower revenue than Digimarc.

Volatility & Risk

American Rebel has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500. Comparatively, Digimarc has a beta of 1.46, indicating that its share price is 46% more volatile than the S&P 500.

Profitability

This table compares American Rebel and Digimarc’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-201.90%	N/A	-191.37%
Digimarc	-106.75%	-47.23%	-38.07%

Institutional and Insider Ownership

13.6% of American Rebel shares are owned by institutional investors. Comparatively, 66.9% of Digimarc shares are owned by institutional investors. 84.7% of American Rebel shares are owned by company insiders. Comparatively, 18.7% of Digimarc shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for American Rebel and Digimarc, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	0	0	0	0	0.00
Digimarc	0	0	1	0	3.00

Digimarc has a consensus price target of $30.00, suggesting a potential upside of 160.64%. Given Digimarc’s stronger consensus rating and higher possible upside, analysts plainly believe Digimarc is more favorable than American Rebel.

Summary

Digimarc beats American Rebel on 9 of the 12 factors compared between the two stocks.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

About Digimarc

Digimarc Corporation, together with its subsidiaries, provides automatic identification solutions to commercial and government customers in the United States and internationally. The company offers Digimarc Validate protects, a cloud-based record of product authentication information; Digimarc Engage, an interactive communications channel connecting brands and consumers; and Digimarc Recycle. Its solutions are used in various application solutions, such as sorting of consumer-packaged goods in recycling streams. The company offers its solutions through its sales personnel and business partners. Digimarc Corporation was incorporated in 2008 and is based in Beaverton, Oregon.