Rush Enterprises (NASDAQ:RUSHA) and Worksport (NASDAQ:WKSP) Head-To-Head Analysis

Rush Enterprises (NASDAQ:RUSHA) and Worksport (NASDAQ:WKSP) are both retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk and profitability.

Earnings & Valuation

This table compares Rush Enterprises and Worksport”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.80 billion	0.59	$304.15 million	$3.51	16.79
Worksport	$8.48 million	2.08	-$16.16 million	($6.60)	-0.51

Rush Enterprises has higher revenue and earnings than Worksport. Worksport is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Rush Enterprises has a beta of 0.85, meaning that its stock price is 15% less volatile than the S&P 500. Comparatively, Worksport has a beta of 2, meaning that its stock price is 100% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Rush Enterprises and Worksport, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0	0	1	0	3.00
Worksport	0	0	3	0	3.00

Rush Enterprises currently has a consensus target price of $61.00, indicating a potential upside of 3.48%. Worksport has a consensus target price of $14.00, indicating a potential upside of 312.98%. Given Worksport’s higher probable upside, analysts clearly believe Worksport is more favorable than Rush Enterprises.

Insider and Institutional Ownership

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 16.1% of Worksport shares are owned by institutional investors. 12.3% of Rush Enterprises shares are owned by company insiders. Comparatively, 8.0% of Worksport shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Rush Enterprises and Worksport’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.73%	13.29%	6.14%
Worksport	-165.61%	-92.59%	-64.71%

Summary

Rush Enterprises beats Worksport on 9 of the 13 factors compared between the two stocks.

About Rush Enterprises

Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name. Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, and Dennis Eagle. The company also offers new and used commercial vehicles, and aftermarket parts, as well as service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products. In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; and vehicle telematics products, as well as sells new and used trailers, and tires for use on commercial vehicles. The company serves regional and national fleets, corporations, local and state governments, and owner-operators. It operates a network of centers located in the states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Ontario. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.

About Worksport

Worksport Ltd., through its subsidiary, designs and distributes truck tonneau covers in Canada and the United States. The company offers soft tonneau covers, such as vinyl wrapped tri- and quad-fold tonneau covers; and hard tonneau covers, including tri- and quad-fold aluminum covers. It also offers energy products, such as Worksport SOLIS, a tonneau cover with integrated solar panels; and Worksport COR energy storage system, a modular, portable power station. It serves its products to automotive accessories, consumer electronics, and residential and commercial HVAC system markets. The company also sells its products through wholesalers, private labels, distributors, and online retail channels, including eBay, Amazon, Walmart, and e-commerce platform hosted on Shopify. Worksport Ltd. is based in West Seneca, New York.