PNC Financial Services Group Inc. Sells 2,053 Shares of Harley-Davidson, Inc. (NYSE:HOG)

PNC Financial Services Group Inc. cut its holdings in Harley-Davidson, Inc. (NYSE:HOG) by 10.4% during the 1st quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 17,722 shares of the company’s stock after selling 2,053 shares during the quarter. PNC Financial Services Group Inc.’s holdings in Harley-Davidson were worth $447,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other large investors also recently modified their holdings of the company. Versant Capital Management Inc raised its holdings in Harley-Davidson by 3,514.8% in the 1st quarter. Versant Capital Management Inc now owns 976 shares of the company’s stock worth $25,000 after acquiring an additional 949 shares during the last quarter. Assetmark Inc. boosted its holdings in shares of Harley-Davidson by 209.7% during the 1st quarter. Assetmark Inc. now owns 1,053 shares of the company’s stock valued at $27,000 after purchasing an additional 713 shares during the last quarter. CX Institutional bought a new position in Harley-Davidson during the first quarter valued at approximately $28,000. Financial Harvest LLC bought a new position in Harley-Davidson during the first quarter valued at approximately $30,000. Finally, UMB Bank n.a. lifted its holdings in shares of Harley-Davidson by 153.6% in the 1st quarter. UMB Bank n.a. now owns 1,306 shares of the company’s stock valued at $33,000 after acquiring an additional 791 shares during the last quarter. 85.10% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

A number of analysts recently weighed in on the stock. UBS Group reduced their price objective on shares of Harley-Davidson from $28.00 to $27.00 and set a “neutral” rating on the stock in a research report on Tuesday, July 8th. Citigroup increased their price objective on shares of Harley-Davidson from $24.00 to $27.00 and gave the company a “neutral” rating in a research note on Monday, June 16th. Finally, Robert W. Baird raised their target price on shares of Harley-Davidson from $26.00 to $28.00 and gave the company a “neutral” rating in a research note on Wednesday, May 14th. Six analysts have rated the stock with a hold rating, one has given a buy rating and one has given a strong buy rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Hold” and an average price target of $29.83.

Insider Activity

In related news, Director Rafeh Masood bought 2,068 shares of the company’s stock in a transaction dated Tuesday, August 5th. The shares were acquired at an average price of $24.06 per share, for a total transaction of $49,756.08. Following the completion of the transaction, the director directly owned 4,705 shares in the company, valued at $113,202.30. This trade represents a 78.42% increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. 0.93% of the stock is currently owned by company insiders.

Harley-Davidson Trading Up 0.6%

Shares of Harley-Davidson stock opened at $27.59 on Friday. Harley-Davidson, Inc. has a 1 year low of $20.45 and a 1 year high of $39.93. The company has a debt-to-equity ratio of 1.32, a current ratio of 1.37 and a quick ratio of 1.20. The firm has a fifty day moving average price of $24.42 and a 200 day moving average price of $24.61. The stock has a market cap of $3.35 billion, a PE ratio of 14.30, a price-to-earnings-growth ratio of 0.46 and a beta of 1.29.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings data on Wednesday, July 30th. The company reported $0.88 earnings per share for the quarter, missing analysts’ consensus estimates of $0.99 by ($0.11). Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. The firm had revenue of $1.31 billion during the quarter, compared to analysts’ expectations of $1.09 billion. During the same period in the previous year, the firm posted $1.63 EPS. The firm’s quarterly revenue was down 19.3% on a year-over-year basis. Equities research analysts predict that Harley-Davidson, Inc. will post 3.44 earnings per share for the current year.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.