Analyzing Maxx Sports TV (OTCMKTS:AMXX) and La-Z-Boy (NYSE:LZB)

Maxx Sports TV (OTCMKTS:AMXX) and La-Z-Boy (NYSE:LZB) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, earnings, dividends, analyst recommendations, risk, valuation and institutional ownership.

Risk and Volatility

Maxx Sports TV has a beta of 2.48, indicating that its stock price is 148% more volatile than the S&P 500. Comparatively, La-Z-Boy has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500.

Valuation and Earnings

This table compares Maxx Sports TV and La-Z-Boy”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Maxx Sports TV	N/A	N/A	N/A	N/A	N/A
La-Z-Boy	$2.11 billion	0.75	$99.56 million	$2.36	16.38

La-Z-Boy has higher revenue and earnings than Maxx Sports TV.

Insider and Institutional Ownership

99.6% of La-Z-Boy shares are owned by institutional investors. 39.3% of Maxx Sports TV shares are owned by insiders. Comparatively, 2.7% of La-Z-Boy shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Maxx Sports TV and La-Z-Boy’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Maxx Sports TV	N/A	N/A	N/A
La-Z-Boy	4.72%	12.08%	6.40%

Analyst Recommendations

This is a breakdown of current ratings for Maxx Sports TV and La-Z-Boy, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Maxx Sports TV	0	0	0	0	0.00
La-Z-Boy	0	1	1	0	2.50

La-Z-Boy has a consensus target price of $44.50, indicating a potential upside of 15.11%. Given La-Z-Boy’s stronger consensus rating and higher probable upside, analysts clearly believe La-Z-Boy is more favorable than Maxx Sports TV.

Summary

La-Z-Boy beats Maxx Sports TV on 8 of the 10 factors compared between the two stocks.

About Maxx Sports TV

Maxx Sports TV Inc. manufactures and sells workstations, tables, sit-to-stand products, and storage products in the United States. It also provides accessories, such as echo add-on panels, laminate privacy screens, and desktop power products. The company was founded in 1987 and is based in Tempe, Arizona.

About La-Z-Boy

La-Z-Boy Incorporated manufactures, markets, imports, exports, distributes, and retails upholstery furniture products, accessories, and casegoods furniture products in the United States, Canada, and internationally. It operates through Wholesale, Retail, Corporate and Other segments. The Wholesale segment manufactures, and imports upholstered furniture, such as recliners and motion furniture, sofas, loveseats, chairs, sectionals, modulars, ottomans, and sleeper sofas; and imports, distributes, and retails casegoods (wood) furniture, including occasional pieces, bedroom sets, dining room sets, entertainment centers, and occasional pieces. This segment sells its products directly to La-Z-Boy Furniture Galleries stores, operators of La-Z-Boy Comfort Studio locations, England Custom Comfort Center locations, dealers, and other independent retailers. The Retail segment sells upholstered furniture, casegoods, and other accessories to the end consumer through its retail network. The company also produces reclining chairs; and manufactures and distributes residential furniture. Its Corporate and Other segment sells the products through its website. The company was formerly known as La-Z-Boy Chair Company and changed its name to La-Z-Boy Incorporated in 1996. La-Z-Boy Incorporated was founded in 1927 and is headquartered in Monroe, Michigan.