Comparing PhoneX (OTCMKTS:PXHI) & Asure Software (NASDAQ:ASUR)

PhoneX (OTCMKTS:PXHI) and Asure Software (NASDAQ:ASUR) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, earnings, risk, profitability, analyst recommendations and dividends.

Volatility and Risk

PhoneX has a beta of 1.94, indicating that its share price is 94% more volatile than the S&P 500. Comparatively, Asure Software has a beta of 0.41, indicating that its share price is 59% less volatile than the S&P 500.

Profitability

This table compares PhoneX and Asure Software’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PhoneX	N/A	N/A	N/A
Asure Software	-12.49%	4.20%	1.77%

Analyst Recommendations

This is a summary of recent ratings and price targets for PhoneX and Asure Software, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PhoneX	0	0	0	0	0.00
Asure Software	0	0	6	0	3.00

Asure Software has a consensus price target of $13.60, indicating a potential upside of 63.86%. Given Asure Software’s stronger consensus rating and higher possible upside, analysts plainly believe Asure Software is more favorable than PhoneX.

Institutional and Insider Ownership

71.6% of Asure Software shares are held by institutional investors. 21.5% of PhoneX shares are held by insiders. Comparatively, 8.7% of Asure Software shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares PhoneX and Asure Software”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PhoneX	$179.41 million	0.33	$6.41 million	$0.16	10.94
Asure Software	$119.79 million	1.90	-$11.77 million	($0.58)	-14.31

PhoneX has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than PhoneX, indicating that it is currently the more affordable of the two stocks.

About PhoneX

PhoneX Holdings, Inc. operates as a market maker of used smartphones. The company acquires products from individual consumers through its uSell.com Website, as well as from various carriers, big box retailers, and manufacturers through its subsidiary, We Sell Cellular. It sells its devices to professional buyers, such as brick and mortar retailers, online retailers, large and small wholesalers, small repair shops, large refurbishing providers, and insurance companies, as well as directly to consumers through third party e-commerce platforms. The company was formerly known as usell.com, Inc. and changed its name to PhoneX Holdings, Inc. in May 2019. PhoneX Holdings, Inc. was incorporated in 2003 and is headquartered in New York, New York.

About Asure Software

Asure Software, Inc. engages in the provision of cloud-based Human Capital Management (HCM) software solutions in the United States. It provides its human resources (HR) tool as Software-as-a-Service that helps various small and medium-sized businesses to build productive workforce to help them stay compliant and allocate resources to grow their business. The company's solutions include Asure Payroll & Tax, an integrated solution that simplifies payroll and automates regulations associated with payroll and taxes, including wages, benefits, overtime, garnishments, tips, direct deposits, and fair labor standard act, as well as federal, state, and local payroll taxes; and Tax Management Solutions, that provides payroll tax processing software and service solutions, as well as bulk filing and processing support of employee retention tax credits, for the payroll service industry, mid-market, and corporate employers. It also provides HR compliance and services, including HR support, which provides an on-demand HR resource library, phone, and email support for various HR issues and compliance, and policy updates; Strategic HR, which provides in-depth support for strategic HR decision making; and Total HR, which provides a complete HR outsourcing solution, for handling HR complexities, such as employee self-service, applicant tracking, onboarding, and compliance. In addition, the company offers Time and Attendance, which provides cost savings and return on investment gains come in the form of strategic use of labor dollars and the elimination of time theft; and AsureMarketplace that automates interactions between its HCM systems with third-party providers. Asure Software, Inc. was incorporated in 1985 and is headquartered in Austin, Texas.