PLBY Group (NASDAQ:PLBY – Get Free Report) and Clarus (NASDAQ:CLAR – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, profitability, institutional ownership, dividends, earnings, analyst recommendations and valuation.
Institutional and Insider Ownership
32.5% of PLBY Group shares are owned by institutional investors. Comparatively, 90.3% of Clarus shares are owned by institutional investors. 38.3% of PLBY Group shares are owned by company insiders. Comparatively, 22.3% of Clarus shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings and recommmendations for PLBY Group and Clarus, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PLBY Group | 0 | 0 | 1 | 1 | 3.50 |
| Clarus | 0 | 2 | 2 | 0 | 2.50 |
Profitability
This table compares PLBY Group and Clarus’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PLBY Group | -60.96% | -1,460.70% | -21.66% |
| Clarus | -32.40% | -3.70% | -2.95% |
Valuation and Earnings
This table compares PLBY Group and Clarus”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PLBY Group | $116.14 million | 1.36 | -$79.40 million | ($0.78) | -2.13 |
| Clarus | $264.32 million | 0.51 | -$52.29 million | ($2.15) | -1.62 |
Clarus has higher revenue and earnings than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than Clarus, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
PLBY Group has a beta of 2.51, meaning that its share price is 151% more volatile than the S&P 500. Comparatively, Clarus has a beta of 0.87, meaning that its share price is 13% less volatile than the S&P 500.
Summary
Clarus beats PLBY Group on 8 of the 15 factors compared between the two stocks.
About PLBY Group
PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.
About Clarus
Clarus Corporation designs, develops, manufactures, and distributes outdoor equipment and lifestyle products in the United States and internationally. The company operates through two segments, Outdoor and Adventure. The Outdoor segment offers apparels, such as shells, insulation, midlayers, pants, and logowear; rock-climbing footwear and equipment, including carabiners, protection devices, harnesses, belay devices, helmets, and ice-climbing gears; technical backpacks and day packs; trekking poles; headlamps and lanterns; gloves and mittens; and skis, ski poles, ski skins, avalanche airbag systems, avalanche transceivers, shovels, and probes. This segment offers its products for climbing, mountaineering, trail running, backpacking, skiing, and other outdoor recreation activities under the Black Diamond Equipment and PIEPS brands. The Adventure segment offers engineered automotive roof racks, trays, mounting systems, luggage boxes, carriers, recovery boards, and accessories under the Rhino-Rack brand; and overlanding and off-road vehicle recovery and extraction tracks for the overland and the off-road market under the MAXTRAX brand, as well as sells and retails overlanding and off-road vehicle under the TRED brand. It markets and distributes its products through independent specialty stores and specialty chains, sporting goods and outdoor recreation stores, distributors, and original equipment manufacturers; and independent distributors, as well as through its websites. The company was formerly known as Black Diamond, Inc. and changed its name to Clarus Corporation in August 2017. The company was founded in 1957 and is headquartered in Salt Lake City, Utah.
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