Baozun (NASDAQ:BZUN) and Ability (OTCMKTS:ABILF) Head to Head Review

Baozun (NASDAQ:BZUN) and Ability (OTCMKTS:ABILF) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, dividends, valuation, earnings and profitability.

Profitability

This table compares Baozun and Ability’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baozun	-1.93%	-4.46%	-1.84%
Ability	N/A	N/A	N/A

Analyst Ratings

This is a summary of recent ratings and recommmendations for Baozun and Ability, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	0	1	1	0	2.50
Ability	0	0	0	0	0.00

Baozun currently has a consensus price target of $3.20, indicating a potential upside of 11.89%. Given Baozun’s stronger consensus rating and higher probable upside, analysts clearly believe Baozun is more favorable than Ability.

Risk & Volatility

Baozun has a beta of 0.28, meaning that its stock price is 72% less volatile than the S&P 500. Comparatively, Ability has a beta of -438.81, meaning that its stock price is 43,981% less volatile than the S&P 500.

Institutional & Insider Ownership

47.3% of Baozun shares are held by institutional investors. 59.2% of Baozun shares are held by company insiders. Comparatively, 40.0% of Ability shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares Baozun and Ability”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$9.51 billion	0.02	-$18.68 million	($0.43)	-6.65
Ability	N/A	N/A	N/A	N/A	N/A

Ability has lower revenue, but higher earnings than Baozun.

Summary

Baozun beats Ability on 7 of the 10 factors compared between the two stocks.

About Baozun

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

About Ability

Ability Inc. provides systems for off-air cellular and satellite interception, and geolocation worldwide. The company engages in the interception of cellular and satellite communication networks for surveillance, border security, anti-terror, anti-crime, intelligence gathering, reconnaissance, target tracking, airport security, and tracking suspicious people for use by the ministries of defense, national agencies, secret services and security officers, federal police forces and presidential police, homeland security organizations, border control forces, integrators, anti-drug organizations and law enforcement units, and ministries of interior and justice, as well as armies, navies, and air forces. It also provides tactical and strategic interception systems for Thuraya, Iridium, and IsatPhone Pro that intercepts voice calls, SMS, data traffic, call related information, and detecting location of satellite phones; and systems to intercept VSAT, DCME, and other satellite links. In addition, the company offers cellular interception systems, which include Unlimited Interceptor, a geolocation system that detects the location of phones participating in intercepted conversations; GoDown, a system in cellular phones to change operational mode and operates as a selective jammer for prison-related projects; and In-Between Interception System that supports GSM, UMTS, and LTE networks. Further, it provides various IMSI catcher configurations and CDMA interception systems. The company was founded in 1994 and is based in Tel Aviv-Yafo, Israel.