Semrush (NASDAQ:SEMR – Get Free Report) and Xperi (NASDAQ:XPER – Get Free Report) are both small-cap computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.
Profitability
This table compares Semrush and Xperi’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Semrush | 3.29% | 4.93% | 3.29% |
| Xperi | -16.72% | -7.03% | -4.14% |
Earnings and Valuation
This table compares Semrush and Xperi”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Semrush | $413.96 million | 2.84 | $950,000.00 | N/A | N/A |
| Xperi | $475.22 million | 0.60 | -$136.61 million | ($0.08) | -77.44 |
Semrush has higher earnings, but lower revenue than Xperi.
Institutional & Insider Ownership
32.9% of Semrush shares are owned by institutional investors. Comparatively, 94.3% of Xperi shares are owned by institutional investors. 55.6% of Semrush shares are owned by company insiders. Comparatively, 2.1% of Xperi shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Volatility and Risk
Semrush has a beta of 1.65, indicating that its stock price is 65% more volatile than the S&P 500. Comparatively, Xperi has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of current recommendations for Semrush and Xperi, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Semrush | 0 | 2 | 5 | 1 | 2.88 |
| Xperi | 0 | 0 | 1 | 0 | 3.00 |
Semrush presently has a consensus price target of $14.00, indicating a potential upside of 77.08%. Xperi has a consensus price target of $13.50, indicating a potential upside of 117.92%. Given Xperi’s stronger consensus rating and higher possible upside, analysts clearly believe Xperi is more favorable than Semrush.
Summary
Semrush beats Xperi on 10 of the 14 factors compared between the two stocks.
About Semrush
Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform in the United States, the United Kingdom, and internationally. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company's customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company serves small and midsize businesses, enterprises, and marketing agencies, including consumer internet, digital media, education, financial services, healthcare, retail, software, telecommunications, and others. Semrush Holdings, Inc. was founded in 2008 and is headquartered in Boston, Massachusetts.
About Xperi
Xperi Inc. operates as a consumer and entertainment technology company worldwide. It offers Pay-TV solutions, including UX solutions that allows service providers to customize elements of the interactive program guide for their customers and to upgrade the programming features and services; IPTV, a cloud-based solution that supports various services and applications, such as TV programming, broadband OTT video content, digital music, photos, and other media experiences; managed IPTV service; video metadata and services; managed IPTV Service, a customizable, cloud-enabled, and end-to-end streaming video solution that enables operators to quickly launch a branded, fully compliant, full-featured Pay-TV service; metadata libraries comprising television, sports, movies, digital-first, celebrities, books, and video games; personalized content discovery, natural language voice, and insights; and TiVo DVR subscriptions, as well as technical support service. It also provides consumer electronics solutions, such as home and mobile audio solutions, and silicon and software solutions for edge inference; connected car solutions, including HD Radio and DTS AutoStage; and Media Platform that provides Vewd middleware solutions, TiVo OS, TiVo Stream 4K, connected TVs, and connected cars that leverage the TiVo OS, as well as advertising solutions. The company was incorporated in 2019 and is headquartered in San Jose, California.
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